Press Release: 18-year-old Emo Rap Artist Falls Signs to New LA Label:

“What’s the Issue” Single out Friday, June 11, 2021

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Michelle Kirk Media

His music is a Gen Z dream - a combination of emo, sad rap, and trap he began creating 4 years ago in his sister's garage. 18-year-old musician imfalls has already accumulated 484,400 total Spotify streams and 45,830 YouTube views! His fanbase is growing rapidly, and the music industry has taken notice. Falls' new single "What's the Issue" dropped Friday, June 11: Stream and download everywhere at the links below.

Falls just signed with a forward-thinking startup label in Los Angeles called Wayward Son Music that's all about catering to young listeners' experiences instead of old-school genre classifications. Founder Jonny Coppiano says,

"After years as a personal manager, I decided to design a new kind of business deal that allows us to PROTECT our artists, rather than exploit them, when it ultimately becomes time to license their music to larger label partners."

Falls' wide range of vocal talent can be seen throughout his discography, singing on tracks like “Dangerous Idea” and melodically rapping on songs like “What’s the Point.” An article on Medium covered his single “Don’t Go” and helped to push his newfound fame. Falls has major plans to continue his rise to fame and plans to use his musical talent to touch hearts across the world. Let the Fallout begin.

June 10, 2021 1:04pm ET by Michelle Kirk Media  

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