MMF open applications for the Accelerator Programme For Music Managers 2021OFFICIAL PRESS RELEASENEWS PROVIDED BY Music Managers Forum (MMF) • YouTube Music will once again support the groundbreaking grants and skills programme for music managers • Over 40 upcoming managers representing more than 130 artists, songwriters, DJ's and producers have benefitted from the initiative so far - receiving grants of up to £15,000 alongside monthly professional development sessions • In the programme's first 18 months, Accelerator managers have generated an estimated £2.3m for their artists, writers, DJ's and producers • Since 2019, participants have achieved significant successes with their clients. In 2020, these include a Mercury Prize nomination, four Top 20 albums and new partnerships with labels, publishers, live agents and brands • Applications for Accelerator 2021 open today, closing on Monday 19th October The Music Managers Forum (MMF) and YouTube Music are delighted to announce that the Accelerator Programme for Music Managers will return for its third year in 2021. Aimed at increasing the number of sustainable full-time management businesses operating in the UK, applications for the programme open today. Full details can be found at http:// Applications close on Monday 19th October. Firmly established as the world's first independent funding and professional development programme designed solely for artist, songwriter, DJ and producer managers, Accelerator offers a combination of financial and educational support - including 12-month grants of up to £15,000, alongside expert-led professional development training. Since launching in 2019, Accelerator has benefitted 45 individual managers across England and Scotland, between them representing more than 130 clients including Joy Crookes, Moses Boyd, Nafe Smallz, Henry Brill, Joesef, Steam Down, Shabaka Hutchings, Dream Wife, Poppy Ajudha, IDER, Murkage Dave, Shakka, Glasvegas and Be Charlotte. In its first 18 months, Accelerator managers have generated an estimated £2.3m for their artists, writers, DJ's and producers, with notable 2020 successes including a Mercury Prize nomination for Moses Boyd (represented by Koyejo Oloko) and Top 20 albums for Nafe Smallz (represented by Ashley Perry, Ozone Music) and Dream Wife (represented by Tim Hampson, Candy Artists). Elsewhere, Henry Brill secured 9 co-writes on Jack Garratt's Top Ten album Love Death & Dancing, while Phil Gornell completed co-production work on All Time Low's number one album Wake Up Sunshine (both represented by Pip Newby, Friends Vs Music). 2020 also saw Nafe and Joy Crookes (represented by Charlie Owen) pass 100k YouTube subscribers, while Ameena Badley (The Ko-Lab) was nominated in two categories at the Birmingham Music Awards and Denise Allan (677 Management) was appointed to the Scottish Music Industry Association advisory group. Over half of 2020's intake are based outside London. 38% are female, and 52% are from BAME backgrounds. Pivoting to an online-only programme in March, this year's participants have enjoyed more than 30 hours of manager-specific skills courses, with dedicated sessions and mentoring from a range of industry luminaries including Lyor Cohen (YouTube Music), Tom Windish (Paradigm), Sat Bisla (A&R Worldwide), Rafe Offer (Sofar Sounds), and Chloe Roberts (First Access Entertainment). Accelerator's business support partners have included Music Ally, CMU Insights, Harbottle & Lewis, Smith and Williamson, Simkins, Simons Muirhead & Burton, Music Insurance Brokers and SRLV, while mental health practitioner Samantha Parker Consulting explored areas around artist / manager relationships. These sessions have been supported by Arts Council England, Creative Scotland and the Scottish Music Industries Association. Paul Bonham, Accelerator Programme Manager at the MMF: Dan Chalmers, YouTube Director of Music, EMEA: Koyejo Oloko (Moses Boyd) Ameena Badley, The Ko-Lab (Smugzy Ace, Mowgs, A Class) Tim Hampson, Candy Artists (Dream Wife, Dry Cleaning, Willie J Healey, Our Girl) Lyle Scougall, Mañana Music Management, (Joesef, t e s t p r e s s) "I would fully recommend the initiative to any music manager who is eligible. It has been a massive help for my career and the team involved are incredibly supportive, passionate and driven to help their fellow managers." Consulting partners for Accelerator include The Midi Music Company, Small Green Shoots, I Luv Live.
Source Music Managers Forum (MMF)
September 15, 2020 2:30am ET by Music Managers Forum (MMF) |