Melanie Durrant Releases New Video For Her Song “Bait and Switch”


More Music Management Ltd.

Toronto recording artist Melanie Durrant has premiered a catchy and colourful new video in support of her latest project. The “Goodbye” singer teamed up with acclaimed Toronto director The Knemesis to visualize the bass-heavy “Bait and Switch,” which was produced by MoJointz and Ced Solo, and features cuts by DJ Grouch. The track is an ode to the ups-and-downs and struggles within relationships.

“Bait and Switch” is the second video Durrant has released in 2021 and follows the visual for “Listen” which premiered in April. The video features Durrant on a surprise valentine dinner with her significant other. As the two enjoy wine and a romantic candlelit meal, Durrant’s bae seems to be more interested in his phone than focusing on his woman. As the video builds, Durrant continues to get more frustrated until he picks up one call too many, forcing her to lose her cool. The video ends with an unexpected splash, but you will have to watch it to see what happens!

“Everyone has their limits and many people have been in this kind of situation. My goal was to write music people can relate to.” - Melanie Durrant

You can find “Bait and Switch” and Where I’m At on Apple Music, Spotify, and various other digital streaming platforms via Melo-D’s Inc.


Melanie Durrant is an award-winning Canadian soul-singer who embodies real artistry through her very unique, edgy and soulful music style.

Born and raised in Toronto, Durrant attended the Earl Haig School of the Arts and trained at the Royal Conservatory of Music. Citing influences that range from the soulful swoon of Minnie Ripperton, to the powerful voice of Aretha Franklin, to the “mercy me” melodies of Marvin Gaye, the radiant singer/songwriter has no problems crashing through the wall of sound.

Throughout her career, this 3-time Juno nominee has garnered a list of music accolades. Early in her career, Durrant’s single “Bang Bang” won Canadian Single of the Year at the legendary DJ Stylus Awards. In 2013, the singer began an impressive run at the Juno Awards with her first nomination for the single “Made For Love”. The following year, she earned her second nod for the infectious single “Gone”. Then in 2015, Durrant continued her trailblazing career with a 3rd consecutive Juno nomination for the song “Four Season” off her critically acclaimed album “Anticipation”. The album peaked at #5 on the Canadian iTunes R&B chart, landed a #1 spot on campus radio, saw a Top 20 spot on the national Earshot! Chart, and was streamed 4 million times world-wide. “Anticipation” also helped Durrant earn a nomination for the 2015 Soul/R&B Artist of the Year at the SiriusXM Indie Awards.

In addition to performing her own shows for audiences across Canada & the U.S., Durrant has shared the stage alongside Jay Z, 50 Cent, Jill Scott, Fantasia, Alessia Cara, Cissy Houston, Sean Paul, Common, and many other top acts.

October 15, 2021 12:50pm ET by More Music Management Ltd.  

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