Billboard Charting Superstar Keznamdi to Release Powerful Single “Identity Crisis”



This is the debut single from the eagerly awaited full-length Keznamdi album, due early 2025 on ONErpm.

Hailing from Kingston, Jamaica, where he is a household name, Keznamdi is known for his stunning mix of dancehall, reggae, and hip-hop with a slew of successful projects, tens of millions of streams, and critical acclaim.

"Identity Crisis” is a powerful song that delves into the cultural background of the profound changes occurring in the world today. With a focus on issues such as social media and personal identity, corruption, crime, and societal unrest, the song delivers a message that captures global attention. Keznamdi's poignant lyrics explore the complexities of identity in a rapidly evolving world, prompting listeners to reflect on their place within the chaos. The song's instrumentation only complements the weight of its message but also captivates the ears of the audience, ensuring that the song resonates deeply with its listeners. “Identity Crisis" stands as a compelling piece of music that not only entertains but also challenges and inspires its audience to contemplate the world around them.

Keznamdi’s full length debut ‘Bloodline' came out in 2019 and he accompanied Collie Buddz on his North American Hybrid tour selling out venues while gaining fans and traction for the first single drop off ‘Bloodline',"Love Mi Nuff", a dancehall/hip-hop smash record produced by dancehall legend, Sukuward. This wildly successful tour laid the foundation for a 5-day spin-off show in Florida in March 2020. The release of ‘Bloodline' accompanied with Keznamdi’s strong line-up at popular festivals including: Reggae Rise Up Florida (FL), Cali Roots Festival (CA), and Reggae On The Rocks 2020 (CO). Additionally, he performed at major sold out amphitheaters for the Good Vibes summer tour with Rebelution, Steel Pulse, Kabaka Pyramid, The Green, and many other notable artists and groups.



The visionary, The artist, and proactivist, Keznamdi is building a legacy with a celebrated catalog streamed over 20 million times with sell-out tours across North America, the Caribbean, and beyond. Born in Kingston Jamaica, to Rastafari parents with an iconic reggae outfit Chakula, Keznamdi grew up with both musical and activist influences. Like his siblings and other Rastafari youths, Keznamdi was discriminated against for his looks, his outlook and his livity and was under constant victimization from teachers and bullying from students. This only strengthened Keznamdi’s resolve to rise above the cynics and live on his own terms. His life took an interesting turn when an international work opportunity for his mother led the family’s move to Tanzania and then Ethiopia, which became a colorful and enlightening backdrop for young Keznamdi’s creative palette.
As a young teen, Keznamdi was a very talented football player which helped him score a scholarship to a university in California. A debilitating knee injury early in his sporting career put Kez on a trajectory of musical endeavors b

Keznamdi made his debut in 2013 with the independent “Bridging the Gap” EP. It score

“Bloodline”, was Keznamdi’s first full-length musical work. Recorded at his family’s Skyline Levels studio in Jamaica, mixed in Miami and mastered at Abbey Road, the project was released in 2019 to critical acclaim. Bloodline will make you treasure Keznamdi’s footprint and even your own.

Keznamdi has a long list of A-List collaborations, including ZHU and A-Trak on the hypnotic crossover hit “As Crazy As It Is,” A co-write with Poo Bear [Justin Bieber, Sam Smith], the single “Champion” saw him deliver another reggae #1. The artist’s “Stoner’s Remix” series soared to peak popularity as “Herbs”—his take on Rihanna’s“Work” [feat. Drake]—received looks from Pitchfork and The Fader.

Delving into the cultural background of the profound changes occurring in the world today, with a focus on issues such as corruption, crime, and societal unrest, Keznamdi’s upcoming single "Identity Crisis" (ONErpm), available June 21, delivers a message and heartbeat that will capture global attention.
His next album “Blood and Fyah” (ONErpm) aimed to break out of “Colonial Bondage” will be released in early 2025.

June 19, 2024 4:40pm ET by MPR CONSULTING  

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