Rap Legend Rick Ross Launches Pioneering Artist-led Facebook Instant Game


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● Race around Miami’s beaches and streets collecting swag and swerving traffic in the Hustlin’ rapper’s car

● Features music from new sequel album, ‘Port of Miami 2’

● Play the game on Facebook: https://smarturl.it/RR-BornToDrive

29 August 2019: Rap royalty Rick Ross has launched a high-adrenaline Facebook Instant Game to tie-in with his latest album, Port of Miami 2.

An untapped way of offering fans a new music experience, ‘Port of Miami 2: Born to Drive’ lets players race against the clock in the Rick Ross’ low-rider. Cruising through Miami’s beautiful beaches, bustling ports and downtown streets, players must cop gold chains, Rolexes and chicken wings to successfully reach the next level. The new game is available via Facebook’s recently launched Games tab.

Soundtracked by the recently released Port of Miami 2 with in-game billboards promoting the record, each stage of the game is more difficult than the last as the car goes faster and faster while rush hour traffic swells. Players can prove who’s The Boss by rising through the worldwide leaderboard, aided by invincibility and time bonuses, speed boosts as well as extra points.

‘Port of Miami 2: Born to Drive’ Facebook Instant Game was conceptualised by Sony Music UK’s 4th Floor Creative, Columbia UK and London-based digital creative agency, PHANTOM, to give fans a taste of what it might be like to cruise around Rick Ross’s native Miami. 4th Floor Creative unites the creative disciplines in Sony Music UK — comprising of Brand Partnerships, Sync, Creative, Digital & Audience Development — offering its iconic frontline labels an all-encompassing perspective to achieve an artists’ creative vision.

A sequel to 2006’s platinum-certified debut, Port of Miami, which featured the instant anthem “Hustlin’”, Ross’ latest release marks a major milestone for the rapper. Recent singles like ‘Act a Fool’ ft. Wale and ‘Gold Roses’ ft. Drake have racked up over 20 million streams. The credits read as a who’s who of American rap icons with collaborators including Meek Mill, Lil Wayne, Denzel Curry, and the late Nipsey Hussle. Ross is due to embark on a 14-date North American tour of the album, starting 23 September, and has already been on screens in the US with an ESPN takeover and a slot on The Tonight Show with Jimmy Fallon. His anticipated memoir Hurricanes, a coming-of-age tale chronicling Ross’ rise to rap stardom, is set to hit shelves on 3 September.

Dorothy Hui, VP, Digital & Audience Development at Sony Music UK’s 4th Floor Creative, commented, “We're always looking for new ways to enhance how fans experience music. 'Port of Miami 2: Born to Drive' is a simple but fun way of adding another dimension to Ross' latest album by experimenting with a different way to engage fans on socials.”

About Rick Ross

Rick Ross commands hip-hop not only as a true titan of the game, but also as a visionary C.E.O. His historic run accompanies five Billboard Top 200 #1 debuts and three #2 debuts, four Grammy Award® nominations, adorning the cover of Rolling Stone twice, and achieving accolades that may never be surpassed. His debut single “Hustlin” stands out as the “first mastertone ever certified RIAA platinum before the associated album had been released.” With millions of singles and albums sold, his voice remains inescapable. Not to mention, he championed and broke a roster of other superstars — ranging from Meek Mill to Wale — as part of Maybach Music Group.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Records, Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, District 18 Entertainment, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Keep Cool, Legacy Recordings, Masterworks, Masterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh, Palm Tree Records, Polo Grounds Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Same Plate Entertainment, Six Course Music Group,Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Records and Visionary Records. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Source Name PR

September 2, 2019 10:20am ET by Name PR  


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