Tuned Global to power West African WAW MUZIK app

Tuned Global technology to power West African streaming service WAW MUZIK

Partners with Côte d’Ivoire major artists and Orange to deliver affordable and sustainable access to music streaming

Deal to further reinforce Tuned Global’s influence across Pan-African markets


Name PR

Tuned Global, the world’s leading B2B music streaming technology specialist, is to support a major relaunch of popular African music streaming service WAW MUZIK.

Tuned Global has partnered with well-established streaming app WAW MUZIK in a deal that will advance the company’s plans to deliver a more accessible platform. WAW MUZIK seeks to offer greater benefits for users than competing services, all while supporting the development and enhancing the visibility of African artists and labels. With the app revamp initially relaunching in Côte d’Ivoire, WAW MUZIK expects to expand into wider French-speaking African territories.

The new partnership will see WAW MUZIK integrate its own front-end app with Tuned Global’s scalable Streaming Service APIs which will improve the app responsiveness and allow a great user experience regardless of how fast the service grows. Tuned Global will also provide improved management of the entire supply chain to ensure new releases are available quickly with increased security, delivering a catalogue of over 14 million tracks from labels and distributors such as Universal Music Group, Believe, Idol and Keyzit. Under their partnership with mobile operator Orange, WAW MUZIK will continue to function using a subscription model through the telecommunications network to facilitate both mobile money and airtime payments.

Jean-Philippe Audoli, CEO of WAW MUZIK, commented: “Tuned Global’s APIs give us ready-made access to advanced streaming features that allow us to provide the best possible service for our customers. We were particularly impressed by their automated content delivery technology, which guarantees that our users will be able to search for and access the content they want. Knowing our new back-end technology is fully scalable and reliable gives us all the more confidence in our plans to expand into new territories and grow our business further. This allows us to strengthen the West African music industry with improved remuneration of rights holders, and nurture cultural exchanges with other territories.”

The deal will see WAW MUZIK benefit from Tuned Global’s status as a one-stop-shop streaming provider for music, podcast, audiobook, video and live offering content delivery, cloud-based infrastructure, licensor reporting and billing.

Tuned Global brings seven years of experience operating in emerging countries, with a proven track record across South East Asia and African markets, including partnerships with African DSPs Deedo and Jabaa. These projects have demonstrated an innate understanding of how technological limitations, economic constraints, and local market nuances can influence the music consumption of communities in emerging countries.

Con Raso, Managing Director of Tuned Global, added: “It’s important DSPs operating within emerging markets can continue to have access to the resources necessary to function within the demands of a challenging socio-economic and technological environment. We are extremely pleased to have initiated a new partnership that will meet and provide these essential service requirements while supporting the local music industry.”


About Tuned Global

Tuned Global is a leading 360º B2B streaming technology partner that helps quickly launch and grow streaming services around the world. The company develops simple, fast and engaging streaming platforms. Its full turnkey solutions incorporate music, audio and video capabilities, a white label app, content delivery, full-service APIs, cloud-based infrastructure, licensor reporting, licensing solutions, billing and app marketing tools.

Tuned Global has already delivered wide consumer engagement using the power of music and audio in a number of industries including music streaming, fitness, telco, social media and gaming. They have powered services for a variety of companies, from start-ups to enterprises, including The UFC, Warner Music Group, True Digital Group, Universal Music Group, Sony Music, Psycle London, Line Music, Lyka and FanLabel.


Launched in 2017, WAW MUZIK was set up in West Africa as an alternative to international streaming platforms unsuited to consumers in developing countries. Along with its partner ORANGE Côte d'Ivoire, WAW MUZIK’s app offers a catalogue of 14 million music tracks from labels and distributors including Universal Music Group, Believe, Idol and Keyzit. Its new model provides a solution for local consumers, being the first African music streaming mobile app to combine online listening with free internet data.

Source Name PR

December 1, 2021 7:00am ET by Name PR  

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