AIM Awards Returns As Live Roundhouse Ceremony With New Categories
Annual celebration of independent music to take place on Wednesday 28th September
Revamped categories include Best Independent EP / Mixtape and Music Entrepreneur Of The Year
Nominee submissions open now. Submit at www.aimawards.co.uk
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The AIM Independent Music Awards, the most anticipated night in independent music, is back on Wednesday 28th September, returning as an in-person event at London’s iconic Roundhouse with an exciting array of new and updated categories.
Having shown remarkable resilience throughout the pandemic, 2022 has begun with cautious optimism across the sector, and with live shows returning, there’s no better way to celebrate
With submissions now open, this year’s categories have been freshened up with new additions and updates to the various awards up for grabs. Now totalling 20 accolades, new categories include Music Entrepreneur Of The Year and Best Independent EP / Mixtape, which opens up the Awards to celebrate innovations across the various ways artists are choosing to express themselves. Further recognition of innovation within the independent music landscape is recognised in other changes, with Best Small Label changing its name to Best Boutique Label, and Best Creative Packaging becoming Best Creative Campaign. Most positively, Best Live [Streamed] Act is now Best Live Performer, which includes both online and in-person performances, alongside a slew of returning favourites such as Best Independent Album and One To Watch. Following Paulette Long’s well-deserved inaugural win last year, the Diversity Champion Award will also return.
Submissions are open to all, and free for AIM’s Rightsholder and Distributor members. One To Watch, Best Independent EP / Mixtape, Best Boutique Label, Diversity Champion, Indie Champion and Music Entrepreneur Of The Year are free for anyone to enter.
The deadline for submissions is 11:59pm on Tuesday 26th April 2022. Submissions can be made via www.aimawards.co.uk
This year’s event follows in the footsteps of 2021's vibrant virtual ceremony, when Arlo Parks (Transgressive) and ENNY (FAMM) scooped two awards apiece alongside the likes of Elkka (Femme Culture), Fontaines D.C. (Partisan) and Joan Armatrading CBE (BMG), who collected the mighty Outstanding Contribution To Music. There were also some memorable performances utilising augmented-reality, with Tricky (!K7), Working Men’s Club (Heavenly), ENNY and Lava La Rue (Marathon Artists) taking to the stage.
AIM CEO Paul Pacifico said: “While our community still faces numerous challenges, 2022 feels like the year to reflect on the ingenuity and strength shown by everyone to get to this point. I’m particularly excited for us to be able to come together and celebrate in person at such an iconic venue. As ever, the AIM Awards will celebrate the diversity, innovation and ingenuity of everyone in the world of independent music who continue to release the most cutting-edge music in the world, from the artists to the labels and the teams behind them.”
AIM thanks its Annual Platinum Partners, who all return as category sponsors at this year’s AIM Awards: Amazon Music (Innovator Award), Meta (Best Independent Track), Merlin (Outstanding Contribution to Music), PPL (Most Played New Independent Artist), Spotify (Best Independent Album) and YouTube Music (UK Independent Breakthrough). The Annual Platinum Partner’s support helps to make AIM’s annual programming, including the AIM Independent Music Awards, possible.
BBC Music Introducing will also be reprising their sponsorship of the Local Heroes award, which debuted in 2021 and highlighted those who have gone above and beyond to put their area on the map. BBC Radio 6 Music will return as the sponsor of Best [Difficult] Second Album.
Full list of 2022 Award Categories:
AIM exists to level the playing field for UK independent music businesses – the beating heart of music. No matter their genre, their background, how much money they have, how they identify or their age, AIM provides access to the knowledge and contacts creative entrepreneurs need to create, build and win. AIM supports its members, not only through the difficult times, but also on a day-to-day level with practical support that makes a real difference to their lives and work, helping them take their businesses to the next level.
Source Name PR
March 29, 2022 10:30am ET by Name PR