Attitude Is Everything partners with Continental Drifts for Cultural Olympiad

- Attitude is Everything Supply Deaf and Disabled Bands forContinental Drifts Shows

- Bands to Play Trafalgar Square Live Site 30 August- 8 September, During Paralympics

30 August 2012, London:- Deaf and disabled charity Attitude is Everything is partnering with dynamic events organisation Continental Drifts to give disabled musicians an opportunity to play the Trafalgar Square Live Site as part of the Cultural Olympiad.

Committing to stage at least one disabled band per day between the 30th August and 8th September, Continental Drifts turned to their long-time partner Attitude is Everything to help provide some of the Deaf and disabled acts. The artists put forward for this year’s Cultural Olympiad show include gypsy ska act Londinos, Sci-fi pop group Spaceships Are Cool and Punk thrashers Heavy Load (event details below). Attitude is Everything has also provided training for Continental Drifts to make all their events and festivals accessible; other Cultural Olympiad events including 40 producers for the GLA-funded Showtime and Secrets events, BT River of Music, Liberty Festival, Blue Touch Paper Carnival, “Sparks in the Park” – Essex County Council’s Torch Ceremony Event and Portsmouth County Council’s Torch Event have received this training.

The partnership with Continental Drifts has developed through a string of successes such as three Club Attitude (Attitude is Everything’s club night – more below) showcases at Glastonbury Festival and two Club Attitude /  Global Local nights (Cargo 2010, Rich Mix 2011). Liberty Festival also consult Attitude is Everything on excitingup-and-coming Deaf and disabled musicians and DJs, the crème of which are also displayed on Attitude is Everything’s Club Attitude events.

Chris Tofu Director, Continental Drifts said “We think that Attitude is Everything are a gold standard organisation.  It’s important for us that we present great acts that people love, that’s our key focus and as a organisation Attitude have them by the load. It’s also important that Attitude acts feel that they are treated exactly the same as all the other rock n roll acts, because they are the same when the music comes from the speakers.”

Rob MaddisonSpaceships Are Cool “Being able to perform in Trafalgar Square as part of the Cultural Olympiad means a huge amount to us. We have played in Trafalgar Square once or twice before but this is really extra-special as we can be part of the whole Olympic experience that has captured the heart of the nation.”

Mel Dawkins, The Londinos “Attitude is Everything has been at the forefront of providing information and more importantly, ensuring access for everyone to enjoy music.  Being disabled is not something that should be an obstacle and Attitude is Everything has been campaigning on this for many years now.”

Heavy Load ,“The partnership with Attitude is Everything and Continental Drifts has been thething that has got us not one, but two Glastonbury appearances.  How many musicians dream of being able to say ‘Hello Glastonbury?!’  Well these chaps made this dream come true for Heavy Load.”

Event Details:

Where:                 Trafalgar Square Live Site

When:                  12:30pm- 1pm

Thursday 30th August                 Denise Leigh
Friday 31st August                      Alex One            
Saturday 1st September               Fish Police          
Monday 3rd September               Baluji Shrivastav / Jazz Orient    
Tuesday 4th September              Heavy Load
Wednesday 5th September          Johnny Crescendo          
Friday 7th September                  Spaceships Are Cool
Saturday 8th September              The Londinos


Further information can be found on the Mayor of London’s website 

August 30, 2012 12:18pm ET by Name PR   Comments (0)



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