Grammy Nominated Singer/Songwriter Natasha Bedingfield will Take the Stage at the Orange Drive South Beach New Year's Festival

NEW YORK, Dec. 13, 2010 -- Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink Sheets: UCRP) and the Orange Bowl Committee, announces the latest addition in its New Year's Eve 'Jam on the Sand' lineup – Grammy nominated, singer/songwriter, Natasha Bedingfield.  Natasha will grace the stage to perform for 8,000 fans on South Beach while ringing in the New Year.

Bedingfield first gained recognition with the release of her massive debut album, Unwritten, in 2006, and she has since become known for her talent in creating songs that incorporate powerful messages, yet with a an instantly appealing magic spark and infectious pop sensibility. This gift for creating for smart, substantive music has carried through all of her release, from that first album – which garnered the singer-songwriter her first Grammy® nomination for "Best Female Pop Vocal Performance – to her sophomore release Pocketful Of Sunshine, which has sold nearly 3 million copies to date, and onto her latest album Strip Me,recently released on December 7th.

"British pop star, Natasha Bedingfield has a positive influence on her fans," says Gary Cioffi, CEO of Union Square Agency. "Through her lyrics, Natasha's fans have been able to connect and relate. Having Natasha Bedingfield perform on New Year's Eve at Orange Drive will be spectacular."

In total, Bedingfield has sold more than 10 million singles and albums worldwide. In addition to her latest release, Strip Me, Bedingfield can also be found collaborating with Nicki Minaj on the song "Last Change," off Minaj's debut Pink Friday, as well as with Rascal Flatts on the duet "Easy," featured on the iTunes release of Strip Me and country trio's most recent album.

Orange Drive, taking place alongside South Beach's illustrious Ocean Drive, will stretch from Sixth to Ninth Street. Kicking off onNew Year's Eve day and extending through January 2nd, the street fest will host a dynamic array of events leading up to the Discover Orange Bowl Game.  

About Orange Drive

Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants.

For more information about Orange Drive, please visit www.orangedr.com.  Become a fan on Facebook or follow us on Twitter @orangedrivefest for the latest information.

About Union Square Agency

Union Square Agency (USSE Corp., Pink Sheets: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities.  Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.

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SOURCE Union Square Agency