Saturday, August 27, 2011 7:14am ET by  
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Olly Murs insists there will be no 'cheesy winners' in this year's X Factor

Xtra Factor presenter Olly Murs says there will be no "cheesy winners" in this year's X Factor.

The chart topper and runner-up in the 2009 series said bosses want a star who can shift records worldwide.

Speaking about the talent on this year's series he said: "We're getting more singer-songwriters, rappers and alternative people.

"We're not really looking for that cheesy X Factor winner any more. We're looking for that credible artist that can go across the world."

Watch Olly Murs perform an acoustic cover of Cheryl Cole's 'Parachutes' on Real Radio here: