ALT-POP SINGER/SONGWRITER LU’AMI TO RELEASE NEW SINGLE “OTHER SIDE”
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
The Online Recording Studio
“Her songs will melt away tension while expanding your mind and widening your eyes” - TheMeltingMusicPot
“A raw talent using a sample pad in such a way it’s clear she has an astute musical intelligence. Sounding like a mix of old school jazz vocals, Prince and Bjork without sounding like a fax machine…an incredible performance” – Festivals for All (blog)
OCTOBER 26TH 2021 (LONDON, UK) – independent singer/songwriter Lu’Ami has today unveiled her latest single, “Other Side”, across all major streaming platforms. Listen and buy now here: https://
The release of “Other Side” is part of an original mixtape being released on the 28th of December, as a collection of 6 tracks. This is the 4th track to be released from the compilation, with tracks “Dynamite”, “Riot” and “WYP” already available to stream and digital download. Throughout the collection, you can expect Alternative/Indie tracks with elements of experimental pop and layers of hip-hop drum beats. Relentlessly Alt-Pop, each of the songs from the mixtape were written by Lu’Ami on a loop pedal, with inspiration coming from a variety of female artists including BANKS, Little Dragon, Billie Ellish, Erykah Badu & Grimes.
Much like Lu’Ami’s other tracks, her latest release, “Other Side” draws inspiration from her real-life experience. Written at a time when Lu’Ami recognised that the dynamic between her and one of her closest friends wasn't working out, the idea to stop giving when someone else isn't giving anymore inspired the narrative of the track. With choral vocals throughout the record, Lu’Ami originally wrote “Other Side” to be totally built on vocals, even the bass. Although some elements were later produced, she kept these vocal elements to retain the choral church sound she originally envisioned.
Lu’Ami’s previously released tracks “Dynamite” and “WYP” were some of her favourite creations to date, with limitations of her loop-pedal writing style propelling an unusual structure outside of the norm. This meant that to work around the constraints of the loop-pedal, she had to get creative and in the end, delivered something really unique. Lyrically inspired by self-worth and toxic bonds, these tracks are some of the more emotionally charged narratives on the collection, yet still manifested in the ethereal tones Lu’Ami has become known for. By creating these new tracks, Lu’Ami has also discovered her unique style as an artist, learning that Alt-Pop truly encapsulates her sound.
The upcoming mixtape will be Lu’Ami’s third major release after debut release “Better” in 2016 and “Warriors” launch in 2019 where she toured the EP in Berlin, Amsterdam and Hamburg. This was Lu’Ami’s first international tour where she had improvised jams with musicians that she met and played a collection of awe-inspiring venues. Lu’Ami also sparked conversation on social media with her “Warriors” EP launch about what empowerment is, encouraging stories from fans about what empowerment means to them, with the ability to then connect with eachother. This was as part of a Kickstarter campaign Lu’Ami successfully ran for the launch, which was supported and funded by her fanbase.
That same year she also supported Afrobeat, Ska/ Funk band Town Of Cats on their tour of Europe summer of 2019 in Lake Garda. Lu’Ami has also been celebrated by BBC Introducing, performed live on BBC 3 in front of Louis Theroux and alongside Rag N Bone Man. Connecting and collaborating with people is one of the most important elements of Lu’Ami’s musical journey, as playing music live has put her in amazing situations to expand herself by meeting and connecting to new people she wouldn't usually meet and building community through music.
Lu’Ami also is passionate about using her music for change, with sustainability and mental health at the forefront of causes she supports. Her first EP “Better” has raised over £2115 for the Mental Health Foundation and she collaborated with several sustainable fashion designers for the EP launch. The launch of “Better” was hosted in a beautiful church, where Lu’Ami chose a sustainable fashion designer to show their collection down the runway of meadow flowers to each track. The EP launch was funded by supporters of the project on Kickstarter and was to raise awareness of climate change. The collective sold sustainable products and had a speaker from MyGreenPod magazine. Nina Kovacevic (Founder War & Drobe) has also previously asked to play Lu’Ami’s music while she had her models walk down the runway at the renowned London Fashion Week.
The full experimental mixtape will be released on the 28th of December across all major streaming platforms with singles “Your Loss” and “My King” also released in the next coming months. Lu’Ami is also on track to release a further solo album in 2022, alongside collaborating with artist Adam Staff to release an album on the subject of empathy under the name 'New Colour'.
LISTEN AND BUY “OTHER SIDE” HERE: https://
Source The Online Recording Studio
October 25, 2021 4:21pm ET by The Online Recording Studio