Today, Sabrina and Idris Elba announce the launch of their new lifestyle brand, Sable Labs. Sable Labs will create a global community that celebrates partnerships of all kinds - romantic couples, business partners, creative duos, long standing friends, family ties and much more.

The ‘Coupledom’ podcast will be the first project to launch from Sabrina and Idris’ joint partnership and will see the duo drill down into questions such as how did they meet? when did they ‘know’? why do they work? what lessons have they learnt from each other? and so much more. Today Idris and Sabrina call out to couples to share their “coupledom” stories on www.sablelabs.co to talk about their shared dreams, what makes them work as a partnership and what coupledom means to them.

Idris said: “We’ve started something called Sable Labs - that’s Elba’s backwards! - we believe if we can create a Coupledom community, we can share our experiences and help each other communicate better, and achieve more.”

Sabrina continues “We’d love to explore couples and relationships of all kinds under the topic of Coupledom - which is two people coming together to make a shared dream a reality. My hope is that by listening to other partnerships, people will recognise themselves and their own relationships, finding common ground that they can apply to their own lives. We hope that Coupledom becomes an inspiring space to help one another grow.”

More Sable Labs projects will be announced in due course.