New York, NY – February 17th, 2025 – In today’s crowded music industry, standing out takes more than just talent—it requires a strategic plan. Cool is Forever LLC (CIF) Consulting, led by industry veteran and former Sony Distribution and Label President Bob Morelli, is dedicated to crafting marketing and development strategies that give artists the momentum they need to break through the noise.

"It’s a cluttered world with tens of thousands of tracks coming out every week," says Morelli. "We help design a game plan and timeline, offering best sales, social, marketing, and advertising practices—all within your budget."

With a track record of success, Morelli has been instrumental in breaking dozens of artists, including Lovelytheband, Alabama Shakes, The Unlikely Candidates, Jason Aldean, Brandi Carlile, Jason Isbell, Run the Jewels, Joey Bada$$, and Russell Dickerson. Throughout his career, he has helped turn artists into superstars, working with Britney Spears, Alan Jackson, Creed, Warren Haynes, Santana and Rob Thomas, Mumford & Sons, Kelsea Ballerini, and more.

In recent years, CIF has prioritized developing artists, independent labels, and industry entrepreneurs, utilizing grassroots, geo-targeted campaigns to generate organic growth. Morelli emphasizes, “There is a different, and perhaps more interesting and fun, approach to creating marketing plans for developing artists versus legacy artists.”

For over six years, Cool is Forever LLC has been a trusted partner in marketing, sales, operations, social media, advertising, brand partnerships, distribution, physical and merch strategies, and overall industry connectivity—spanning all genres. Whether you’re a young musician, a startup label, or a business looking for guidance in the music industry, CIF is ready to help.

Contact Cool is Forever LLC
For more information, visit www.coolisforever.net

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