April 2025 — As the summer touring season heats up, Cool is Forever LLC (CIF), led by music industry veteran Bob Morelli, continues their mission to help emerging artists break through the noise. Now entering its seventh year, CIF remains a trusted partner for developing and independent acts seeking meaningful growth, smart strategy, and career momentum.

From live performance bookings to targeted publicity and social media optimization, CIF focuses on the fundamentals many artists overlook—but that can make all the difference.

CIF’s Core Services Include:

Live Performance Development: Getting artists in front of real audiences is a top priority. CIF works closely with respected booking agents to build effective touring strategies.

Publicity with Purpose: CIF targets the right outlets—from online media to traditional platforms like local TV—and leverages relationships with influencers to maximize artist exposure.

Social Media Strategy: CIF offers hands-on guidance for IG, TikTok, Facebook, YouTube, and more — teaching artists how to post, when to post, what to post, and how to turn casual followers into “superfans.”

Streaming & Sales Support: Artists receive expert advice on DSP best practices, release schedules, ad campaigns, and sales optimization. CIF also connects artists with top-tier distribution partners.

Strategic Marketing Plans: CIF creates tailored timelines and rollout strategies, working with hundreds of trusted brand partners and indie retailers to boost visibility and viral potential.

With a career that includes leadership roles as President of Sony RED and EVP at BMG, along with early roots as owner of indie record shop Something Else Records, Morelli brings decades of experience to the table. Under his guidance, CIF helps artists build sustainable careers across genres and formats—with the flexibility to incorporate label access, radio promotion, sync licensing, merchandising, A&R, legal, playlist pitching, vocal training, and more as needed.

Whether you're just starting out or ready for your next level, CIF is ready to help you take the leap.

Contact Cool is Forever LLC
For more information, visit www.coolisforever.net

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