METROPCS ANNOUNCES NEW COLLABORATION WITH ICON SNOOP DOGG


Superstar adds more Gs to his name to help introduce the Samsung Galaxy Indulge, the world’s first commercially available 4G LTE Android smartphone, available exclusively from MetroPCS

DALLAS, February 23, 2011 -- Snoop Dogggg has doubled down on his G’s through his new collaboration with MetroPCS to introduce the new Samsung Galaxy Indulge™, the world’s first commercially available 4G LTE Android™ smartphone offered only with 4GLTE service from MetroPCS.

“It feels good to be working with MetroPCS and Samsung for the launch of the Galaxy Indulge. I’m stepping it up to 4G’s so my phone can keep up with my demanding, always-connected lifestyle,” said Snoop Dogggg.

Fortunately, any consumer can indulge in the 4G lifestyle like Snoop Dogggg because MetroPCS offers 4GLTE smartphone service plans at about half the cost of other carriers’ 4G smartphone service plans today. With $50 and $60 plans, including all applicable taxes and regulatory fees, MetroPCS delivers unmatched value with unlimited talk, text and 4GLTE Web page browsing, along with data access to streaming audio, video and gaming content, downloads and Android applications on the Galaxy Indulge.

Notes to Editors

“Indulge With Snoop Dogggg” Sweepstakes
The superstar’s fans can win a rare chance to meet Snoop Dogggg up close and personal by entering the “Indulge with Snoop Dogggg” sweepstakes exclusively at any MetroPCS retail store through March 31 (no purchase necessary to win). One winner will walk away with a VIP trip for two to a Snoop concert this summer, including airfare and incidentals, front-row tickets and backstage passes, as well as two Samsung Galaxy Indulge smartphones with MetroPCS 4GLTE service. More details are available at http://www.metropcs.com/snoop-dogggg-vip-rules.

Video Series
The collaboration also features Snoop Dogggg starring as several characters in the online video series called “The G-Connection,” which is based on popular dating game shows from past decades. The videos also feature rapper and producer Warren G, model Brittany Dailey, and the man with the “Golden Voice,” Internet sensation Ted Williams. The videos were directed by Estevan Oriol, partner at SA Studios. The first of three episodes premieres today at www.youtube.com/MetroPCS.

Additional Chances to Win
In addition, MetroPCS and Samsung are offering more chances to win autographed Snoop Dogggg gear, Samsung Galaxy Indulge smartphones and MetroPCS 4GLTE service on MetroPCS’ Facebook page at www.facebook.com/metropcs (no purchase necessary to win). MetroPCS is also offering prizes through giveaways in many of its home metropolitan area markets, including signed “The Doggumentary” CD’s (in stores March 29th).

“We are very excited about teaming up with Snoop Dogggg to show consumers that they can have it all with MetroPCS 4GLTE services and the vast possibilities of the Samsung Galaxy Indulge Android smartphone,” said Phil Terry, senior vice president, corporate marketing, MetroPCS. “Snoop is a great match for our brand and appeals to all of our customers, who want the latest high-end Android smartphones with 4G services at the best value.”

About the Samsung Galaxy Indulge
Powered by the Android version 2.2 (Froyo) operating system (OS), the Galaxy Indulge delivers quick access to more than 200,000 applications from the Android Market™ and complete access to Google Mobile Services, as well as a combination touch screen/QWERTY keyboard, 3 megapixel camera and camcorder with auto-focus, music player, Stereo Bluetooth® capabilities and expandable memory storage up to 32GB. The Samsung Galaxy Indulge costs $399, plus tax, and is available at all MetroPCS stores and online at www.metropcs.com.

For more information about MetroPCS, please visit:

Follow MetroPCS on Twitter: www.twitter.com/metropcs

Like MetroPCS on Facebook: www.facebook.com/metropcs

View MetroPCS’ latest videos: www.YouTube.com/metropcs

Details on rate plans and service features: www.metropcs.com/plans

Press resources: www.metropcs.com/presscenter

For more information about Samsung, please visit:

Follow Samsung Mobile USA on Twitter:www.twitter.com/SamsungMobileUS

Like Samsung Mobile USA on Facebook:www.facebook.com/SamsungMobileUSA

View Samsung Mobile USA’s latest videos:www.YouTube.com/SamsungMobileUSA

For more information about Snoop Dogggg and his new album Doggumentary on sale March 29, please visit:

Twitter: www.twitter.com/snoopdogg

Facebook: www.facebook.com/snoopdogg

About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. is a provider of unlimited wireless communications service for a flat-rate with no annual contract. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USASM, MetroPCS customers can use their services in areas throughout the United States covering a population of over 280 million people. As of December 31, 2010, MetroPCS had over 8.1 million subscribers. For more information please visit www.metropcs.com.

MetroPCS related brands, product names, company names, trademarks, service marks, images, symbols, copyrighted material, and other intellectual property are the exclusive properties of MetroPCS Wireless, Inc. and its subsidiaries, parent companies, and affiliates. Copyright ©2010 MetroPCS Wireless, Inc. Other brands, product names, company names, trademarks and service marks are the property of their respective owners.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visitwww.samsung.com.

Android is a trademark of Google, Inc.

February 23, 2011 11:07am ET by Pressparty   Comments (0)

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