SONO announces a new collaboration with queer pop singer/songwriter: Nicky Buell

Seattle-based pop artist Nicky Buell is quickly establishing himself as a leading voice in the queer pop scene. He wants the LGBTQ+ community to feel seen and heard. His bullhorn of choice: music.


SONO Music Group

Who is Nicky Buell?

As he puts it, “I just want to normalize a boy singing about another boy in music. I don’t hear enough songs about boys being in lust over other boys on the radio, or in music enough. We need more representation; I want to be that representation for other queer people when I didn’t have that myself at a younger age.”

Commenting on the deal with SONO, Nicky Buell said: “I feel so good about signing with SONO, I really think I will be able to accomplish a lot of my goals and hit big milestones through this label. I cannot wait to start releasing music with this new team. I have so many ideas for my upcoming projects and I have loads and loads of music/content to give out to the world. I expect huge growth, I cannot wait to start my journey! If you haven't heard my music, I think you will really like it! Go go go."

Nicky has collaborated with iconic artists and producers throughout the Pacific Northwest including Phil Peterson (Taylor Swift, Ed Sheeran, Lana Del Rey), Matthew Wolk (Dempsey Hope, Sam Lachow), and Seattle-based popstar Anna Thompson, his childhood best friend with whom he released ‘Thirsty.’ It was through this song that Nicky would publicly come out at the age of twenty. He followed ‘Thirsty’ with the releases of singles ‘Bromance’ and ‘Moonboy’ off his debut EP ‘Spongy Emerald Prince,’ a project that honors and chronicles his triumphs and heartbreak during his first year as an openly gay man.

He not only sits in the pop realm but also bends the genre, adding in the occasional punchy rap verse to elevate his sound. Nicky is an artist you can root for, coming into his own through the creation of fun electronic-tinged pop anthems guaranteed to be stuck in your head for days.

The SONO deal offers Nicky Buell a full range of services, including global marketing, promotion, campaign management, synchronization, global distribution, and more.

Stefano Poillucci, SONO founder and Head of A&R, said: “We are thrilled that Nicky Buell has chosen SONO Music as the partner to grow with. It's a great responsibility to help artists continue to build towards their goals and aspirations, and we couldn't be more ready for that exciting challenge."


SONO is a record label and a collective of people aiming to empower artists by working on projects they personally love as a collaborative family.

Providing services globally, SONO aims to embrace music while inspiring an outward thinking, making people enthusiastic about a world that has no boundaries, by communicating through music.

The company's services include A&R, music production, marketing and promotion, artist branding, radio & PR, global distribution and analytics.

SONO is dedicated to connecting artists and creatives globally, and to leave the world more colorful than we found it.

For more information on SONO, please visit the Website or connect on Facebook, Instagram, Twitter, or Linkedin

March 21, 2022 1:00pm ET by SONO Music Group  

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