SONO announces “CGI” the new Single by Hunter Heflin

Inspired by a Matrix trailer, Hunter Heflin’s new single “CGI” is about wanting to continue living in a fantasy world together with someone rather than face the reality of unrequited feelings.


SONO Music Group

While watching a trailer for The Matrix Resurrections, Hunter Heflin had an idea. “What if you planted a whole relationship in the world of make-believe, and like Neo, made the protagonist self-aware enough to realize it?" This thought was the inception of his new single, “CGI”.

Listen to / Pre-Save ‘ CGI ’ here:

He and his co-writer, Ryan Story, began with the pre-chorus, which drew on imagery from the trailer where Neo steps out of a mirror. From there, they invented the rest of the story around a character that is willing to be "played" because he prefers to exist in a fantasy world with someone rather than exist in a reality without them.

With the Metaverse and virtual reality becoming more integrated into our everyday lives, the single is a relevant and unique take on relationships, escapism, and the idea that "ignorance is bliss."

Hunter Heflin commented: "Conceptually, “CGI” was a challenging record to finish. We struggled for a few weeks with how to draw relevant parallels between The Matrix and a relationship, but ultimately we circled back to the idea of the red and blue pills. The character faces a choice: take the blue pill and continue to live in ignorance, or take the red pill and accept the reality that she doesn’t have feelings for him. In the end, you never find out which pill he choses. I love leaving room for the listener to make their own interpretations.

Artist Bio

Until 2018, Hunter Heflin planned to get a nine to five - he loved producing neck-snapping beats in his bedroom but was too hesitant to envision a future in music beyond college. He was on track to graduate from the University of Pennsylvania when mid-way through his junior year, Heflin lost one of his best friends to suicide. The following year brought a horrific deja-vu as another close friend passed away one floor below him. For Heflin, these tragedies cemented the idea that life can be fleeting, and post-graduation, he flung himself into music production to live out his dream....


SONO Music is a record label and a collective of professionals aiming to empower artists by working on projects they personally love as a collaborative family. “Sono” in Italian means ‘I am’, in Latin means ‘sound'

Providing services globally, SONO aims to embrace music while inspiring an outward thinking, making people enthusiastic about a world that has no boundaries, by communicating through music.

SONO services include A&R, music production, marketing and promotion, artist branding, radio & PR, global distribution and analytics.

SONO is dedicated to connecting artists and creatives globally, and to leave the world more colorful than we found it.

March 22, 2022 12:00pm ET by SONO Music Group  

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