SWEDISH ARTIST TOVE STYRKE RELEASES OFFICIAL VIDEO FOR NEW SINGLE "SWAY"

NEW ALBUM, SWAY, OUT NOW

KATY PERRY EUROPEAN TOUR TO KICK OFF MAY 23

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Sony Music

"one of the most exuberant albums in recent memory." - Pitchfork

"the sound of someone who knows she's worth our time" - Rolling Stone

"Sweden’s exuberant pop artist" - The FADER

”...irresistible pop goodness” - Billboard

"expertly crafted...pure pop perfection" - NME

”Pop-perfect… the Swede leaves the competition for dust.” - Sunday Times Culture

"you put out an eight-song album and every song had better kill. Sway does just that." - GQ

"minimal electro-pop with maximum impact" - Idolator

"Pop that bursts with feelings" - V Magazine

"charmingly minimalist confection" - Harper's Bazaar

"cleverly marking out her own pop territory" - TIME

"dynamic, minimalist brand of pop" - Entertainment Weekly

Today, Swedish recording artist Tove Styrke has released the official video for new single "Sway."

The stunning visual, which follows two skateboarders exploring London by night, comes on the heels of the release of Tove Styrke's brand new album, Sway, out everywhere now via Sony Music Sweden/RCA Records.

On the "Sway" video, Styrke describes, "The word sway to me is very central to this whole project. Instead of focusing on a fixed feeling, we sway. It’s the movement and overlapping of all the different things we experience and feel. This song is a slice of that spectrum, and I think the video really taps in to the feeling I was trying to get at when I wrote it."

The video's director, Joanna Nordahl elaborates, “With Sway I wanted to portray the kind of carefree, magical summer night when everything just flows. When time moves slowly but passes quickly. You’re experiencing the flickering city with someone who knows you better than anyone, moving seamlessly between adventure and comfort, between dreams and reality. To me, skateboarding equals freedom, and I wanted to capture the essence of that in the most genuine way possible."

After joining Lorde on her spring U.S. arena tour, Styrke will join Katy Perry as direct support on a European run set to kick off May 23.

Source Sony Music

May 22, 2018 9:40am ET by Sony Music  

, , , , ,

  Shortlink to this content: http://bit.ly/2x2MTrv

SHARE THIS

Latest Press Releases