DEAR READER shares new single & video 'Then, Not Now'! Album 'Day Fever' due Feb 24th

via City Slang! Orchestral folk-pop sounds from South African musician Dear Reader as she shares the second single from her upcoming LP!

With her upcoming album 'Day Fever' due Feb 24th via City Slang, South African artist Dear Reader is sharing her new single & video 'Then, Not Now'. 

The new video was created by Dear Reader herself, aka, Cherilyn MacNeil and Annie Boman and filmed in Berlin with the help of a projector, a generator and a 15 year old laptop. MacNeil offered some insight to the making & meaning of the track, "I love the fact that we made an ‘analog’ lyric video to pair with music that was recorded all on tape. The song is about how I have changed since I moved north, almost seven years ago, and the juxtaposition of light and darkness, naivety and cynicism (or realism, depending which way you go). So I feel like it is really fitting that the video portrays my new neighbourhood under the cover of snow and night."

Life is, on occasion, terrifying. Day Fever, an album half-jokingly named after an outdated euphemism for hysteria, embraces that. The record is indie-pop act Dear Reader’s first in four years, and was recorded over ten days in John Vanderslice’s San Francisco studio. Vanderslice has made a name for himself in analog recording, both as a proroducer for acts like Spoon and The Mountain Goats, and a musician in his own right. 

Already far from home in Berlin, the South African musician’s trek to San Francisco meant a huge adjustment in terms of her recording style. Dear Reader hadn’t explored recording straight to tape previous to this album, which meant digitally correcting small mistakes during production wasn’t an option: they’d keep a track or erase it - all of it - and start again. 

“It went against everything I felt comfortable with,” Cherilyn says, calling the loss of control initially terrifying. Vanderslice, though, persuaded her to cozy up to these small mistakes, accepting imperfection as part of what makes good, honest music. In the end, MacNeil insists that her decision to work with Vanderslice, rather than to produce the album herself in Berlin, was exactly what her music needed. 

In Day Fever, the raw, melodious, at times discordant record has most certainly retained its life, left fresh and untrampled by infinite do-overs. In fact, each song on the album is the result of just one, or a maximum of two, studio performances. For anyone who has ever discovered new music live and run home, hands shaking with anticipation, only to find the same songs sterile and over-produced off-stage, Dear Reader brings relief.

It's the most naked thing Dear Reader has ever made. With lyrics that teeter on the knife-edge of saying too much, the new album hides nothing, preferring the gauzy ornament of biblical language to cloaking songs in obscurity. With reference to saints, kings, prophets, holy tongues, and beasts, Day Fever paints a world in which our secret selves, both the noble and the ugly, lay exposed out in the sun. 

Representing both the painful and the pretty, 'Day Fever' is set for release Feb 24th via City Slang. 

'Day Fever' tracklist: 

1. Oh, The Sky!
2. Tie Me To The Ground
3. So Pretty So Pathetic 
4. Mean Well
5. Wake Him
6. Placate Her
7. If Only
8. I Know You Can Hear It (video)
9. Nothing Melodious 
10. Then, Not Now 
11. The Run 

'Day Fever' artwork:

Dear Reader live dates:

25.02 - Lido, Berlin DE
16.03 - Übel & Gefährlich, Hamburg DE
17.03 - Gebäude 9, Cologne DE
18.03 - Paradiso, Amsterdam NL
21.03 - Cafe Video, Gent BE
22.03 - Bogen F, Zuerich CH
23.03 - Milla, Munich DE
24.03 - Earlyspring Songwriter Festival, Saalfelden AT
25.03 - Spielboden, Dornbirn AT
26.03 - Merlin, Stuttgart DE
27.03 - Nato, Leipzig DE


For more information please contact / t. +44 7921 176502

Hear 'Then, Not Now' below:

February 8, 2017 5:42am ET by Stereo Sanctity  

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