BABii shares new interactive video for single "POiiSON"
Debut LP 'HiiDE'. Out July 5th via Deathwaltz Records
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After recently sharing new single "POiiSON", Margate-based artist BABii has now created an animated world for the track with her new video. BABii's debut album 'HiiDE' is set for release July 5th via Deathwaltz Originals.
The visuals for "POiiSON" were designed by Luke Twyman and feature BABii's trademark symbols along with fast moving shapes and pulsing colours, demonstrating her versatility as an artist with this inventive alternative to a conventional video.
See the interactive AV for "POiiSON" here: http://
"POiiSON' on soundcloud: https://
BABii produces incredibly forward-thinking electro tinged pop/R&B which features skittering beats and incredibly thick, layered synths with heavy bass with a semi industrial feel to them. The lyrics are dark, yet the vocals are sweet and despite its incredible pop hooks the whole LP drips with a sentiment of loss and abandonment. BABii wowed SXSW this year playing 7 shows in 5 days and being compared to everyone from Grimes to FKA Twigs, while those comparisons give you a jumping off point they also feel like they're not enough as BABii definitely inhabits her own unique world.
A lot of BABii's aesthetic comes from her childhood dreams, all the things she wanted to create but couldn’t. It could be anything from wanting to be the childlike empress in a never ending story, to cool trainers, to trying to make music that feels like the a Disney soundtrack, to the exciting calmness of being in a lorry on an empty road at night. all mixed together.
HiiDE is about secrets and hiding, although it didn’t start with that being a theme or even a use at all, BABii had no plans to put it out into the world. It was made to get rid of all the brain garbage from everything that was going on BABii's my life. "When writing it, I was still trying to keep a dying relationship alive, but it was falling apart because of secrets being kept, I was also his secret and there was a lot of things hidden between us."
Taking cues from loud and aggressive electronic music, as well as pop music from the likes of JoJo and even the Pocahontas soundtrack, creating HiiDE was a catharsis for BABii, who describes the process of making the album as her way of crying. “All of the tracks are fragments of the same theme, and capture the album as a whole,” she says. “Its such a diverse set of emotions that all bleed into one another, and also reflect each other, and at times can even contradict each other. They only make sense as a whole.”
See BABii live:
HiiDE track list:
Source Stereo Sanctity
June 26, 2019 7:41am ET by Stereo Sanctity