Taylor Swift releases highly anticipated new single and music video for 'ME!'
Taylor Swift has released a brand new single and music video.
The hugely talented superstar has dropped her new track ME!, which features Panic! at the Disco frontman Brendon Urie, along with its music video which is directed by Dave Meyers.
[Updated April 26, 2020] The video has been viewed nearly 315 million times to-date.
Swift hopes the new song will help people "feel better about themselves," and says the hotly-anticipated tune is about "embracing your individuality and really celebrating it".
During a surprise appearance at 2019 NFL Draft in Nashville last night April 25, she told ABC's Robin Roberts: "'ME!' is about embracing your individuality and really celebrating it and owning it, and you know, I think that with a pop song we have an ability to get a melody stuck in your head.
"I just wanted it to be one that makes them feel better about themselves.
"The fans are amazing. I can’t believe how much they care.
"So it makes it more fun for me to create music, to create music videos, knowing that they’ll care about little Easter eggs, or clues, or hints.
"You don’t know how much fun that is to make stuff for people who care about it that much.
"So it’s the fans, they’ve always been there and it’s gotten more fun as time has passed."
The video features a Mary Poppins-themed scene, which could be a reference to her London-born boyfriend Joe Alwyn, in which Brendon floats while using an umbrella, just as the magical character does in the musical movie, Mary Poppins.
Announcing the new song and video on Twitter, Swift wrote: "ME! Out now! Made this song with @brendonurie and @iamjoellittle. Dave Meyers and I co-directed the video. And everyone knows you can’t spell awesome without DAVIDBRENDONJOEL. Oh wait... (sic)"
Urie took to Instagram to thank Taylor for "allowing" him to be part of her "beautiful story" and admitted it was "incredible" to work alongside her.
He shared: "Wait. This really happened?! Like for real?!?! Well I can’t begin to describe how incredible it has been to work on this song and video. So I will simply say: Thank you @taylorswift for allowing me to be a part of your beautiful story. So much f***in love and respect. (sic)"
Swift has been teasing fans about a new project for weeks, and the date "4.26" started appearing on her social media captions recently.
Should she drop a new album, as is widely expected, it will be her first since she released her sixth studio album Reputation in November of 2017.
[Updated Nov 25, 2019]
'ME!' went on to become a Top 5 hit for Swift, peaking at #2 on Billboard Hot 100.
The music icon was also named both artist of the year and artist of the decade at the American Music Awards last year. She won six awards at the AMAs, taking her all-time total to 29, and surpassing Michael Jackson's record of 24.
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