Thursday, October 11, 2012 5:10pm ET by  
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Taylor Swift launches Keds sneaker line

Country-pop crossover artist Taylor Swift has teamed up with sneaker brand Keds to create a shoe especially to celebrate the release of her new album, 'Red'.

The songstress told Women's Wear Daily that Keds, as a company, embodies everything she likes so it was an easy decision to pair with the brand: "I've been a fan of Keds for years, because they have two of my favourite elements of great style - they're classic and effortless."

"I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There's something cool about shoes that you can grow up with. I think they add something casual and cool to your look, and the new colours and patterns are so eclectic. I love pairing them with vintage looks."

The specially-designed red shoe will be available in stores from October 22, to coincide with the release of her new record by the same name, and fans of Swift's can like the Keds Facebook page for a chance to win an autographed pair. Listen to 'Begin Again', which features on her new record, below: