Brothers Cider presents ‘Brothers Flavour of Freedom Tour’

Free warm up gigs from new festival bands in your area

Brothers Cider is proud to announce the ‘Brothers Flavour of Freedom Tour’ in association with Strummerville. Born at Glastonbury in 1995, Brothers, the original pear cider will be hosting a series of warm up gigs from some of the most exciting musical talent due to hit the festival circuit this summer. The events will be completely FREE and will take place from 3rd to 19th May in towns & cities around the UK.


All the bands will be making an appearance on this year’s event circuit playing at festivals including Secret Garden Party and Bestival. The ‘Freedom Tour’ provides a fantastic opportunity to see them in advance completely FREE of charge. The tour will take in the cities of Bath, Southampton, Plymouth, Bournemouth, Newcastle, Nottingham, Preston and Liverpool.


The first leg will kick off with four dates in the South. London-based 6-piece Molotov Jukebox bring their explosive mix of provocative pop, featuring the sultry vocals of Natalia Tena. Meandering through gypsy, swing, via Latin soul, calypso, disco and even dubstep, the group’s whirlwind style has led to widespread critical acclaim with Xfm’s Eddie Temple Morris anticipating “world domination with dancing.


Wise ramblings, honest love songs and no holds barred social commentary from Beans on Toast have made this disheveled mastermind a firm regular on the festival circuit. As comfortable in a front room as he is playing Wembley Arena and with three critically acclaimed albums under his belt Beans on Toast will provide a set not to miss.


The Supernovas round the first leg off with their jagged, angular 21st century rock and roll. Skank-fuelled and culture-crossing, they snarl their way across each track with aplomb and conviction.


Beans on Toast then breaks away, taking the party up North to hook up with rising stars Crowns and The Din hitting Newcastle, Preston, Nottingham and Liverpool. Crowns deliver their Cornish shanty-esque folk-punk racket, crashing mercilessly from verse to chorus leaving little room to catch your breath. Feted by the likes of Radio 1’s Zane Lowe, Mike Davies and Xfm’s John Kennedy the lads have just released their self-titled 6 track EP.


The Din began their odyssey in an old disused bleach factory. Now living in Camden Town, London, their sound has evolved, incorporating gypsy-jazz, eastern-European and middle-eastern traditional music, whilst retaining the melodic alternative psychedelic pop from which it was formed.


Brothers Managing Director, Matthew Showering, said: “We are always looking for ways to support Brothers stockists and offer something unique to our fans.  Joe Strummer used to visit our bar at Glastonbury, so it’s our pleasure to support Strummerville and the opportunities it gives people through music. The ‘Freedom Tour’ presents the perfect opportunity to showcase some of Strummerville’s best talent, offering our fans the chance to see them first before they hit the festivals – completely free of charge.”   


Strummerville is a registered charity that gives opportunities to aspiring musicians and support to projects that change the world through music.


The charity also runs a special projects fund helping homeless and vulnerable people through music, developing music communities in the UK and Africa and much more.


For further information please visit:


For more information on Strummerville please visit:




Notes to Editors

Notes to editors:

Molotov Jukebox, Beans on Toast, Supernovas

3rd May - Moles, Bath
10th May - Avondale House, Southampton
11th May - Varsity, Plymouth
12th May - Inferno, Bournemouth

Crowns, Beans on Toast, The Din

16th May - The Cluny, Newcastle
17th May - Bodega, Nottingham
18th May - Adelphi, Preston
19th May - Heebie Jeebies, Liverpool

FREE - entry on first-come, first-served basis.

For further information please contact:

Nikolai Grune
(Mission PR)
Tel: 020 7845 7800
Mob: 07946 652 653

Ned Boyd
(Mission PR)
Tel: 020 7845 7800
Mob: 07714 344 811

Brothers Cider:
Cheryl Sheppard
Consumer Marketing Manager
T: 01749 333453
M: 07833 298671

Brothers Drinks Co. Limited was started in 1992 by four Showering brothers whose family have been making perry in Somerset since 1658 and whose grandparents enjoyed great success with Babycham from the 1950s.
It is based in Shepton Mallet, Somerset and employs 85 people.
In 1995 Michael Eavis offered the Brothers space for a bar at the Glastonbury Festival, near the Jazz World Stage, but with sales restricted to Perry based drinks. When the offer of “Perry” was met with little consumer understanding the Brothers would describe it as “ like cider but made from Pears” and after repeating this tens of thousands of times the short hand “Pear Cider” was introduced and understood for the first time in the UK.
For the next 10 years the Brothers Bar became increasingly popular so that by 2005 Brothers Cider was ready to be launched into the on and off trade for the first time. It is now: -
• The UK’s fastest growing cider brand
• A range of Pear and fruit ciders including: -
o The Original Pear (5.0% abv), Festival Pear Cider (7% abv)
o Bittersweet Apple (5.5%)
o Strawberry, Toffee Apple, Ginger and Tutti Frutti mixed pear ciders (4% abv)
• The sixth largest cider company in the UK Off Trade Multiple Grocers
• Last year Brothers grew by 111% in the UK on trade and 50% overall
• The third largest media investor in the cider market
• Worth over £35m at retail
Brothers Drinks are also a leading supplier of contract manufacturing and bottling services, with annual output of 140 million bottles and with over 1.5 billion bottles produced over the last 15 years.

April 3, 2012 5:20am ET by This Is Mission   Comments (0)

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