BELVEDERE BRINGS ‘KNOW YOUR MARTINI’ TO LONDON COCKTAIL WEEK

Belvedere Vodka, the world’s first super premium vodka, will be launching an exciting pop-up bar for this year’s London Cocktail Week. From Monday 7th – Sunday 13th October the ‘Belvedere Martini Bar’ will host a number of bespoke master classes, giving consumers the opportunity to really get to know their martini.

The martini is one of history’s most iconic cocktails, from its humble beginnings as a vermouth heavy libation in the 1860s, through the Bond era, into the ‘tini’ craze of the 80s/90s and up to present day where the methods are countless and practically anything goes. Drinking a martini is a personal experience and although the ingredients are few, the possibilities are endless.

Distilled across four columns to achieve the best balance between purity and character, Belvedere Vodka is the perfect choice for your martini, whether you enjoy yours wet and on the rocks or bone dry with a grapefruit twist. Belvedere Vodka Brand Ambassador Ali Dedinako along with guest bartenders Simon Difford, Barchick and Tristan Stephenson will be hosting the master classes and sharing their best martini making tips.

The ‘Belvedere Martini Bar’ will be located at 38 Earlham Street, Covent Garden. Creating the authentic heritage of the martini, the ambience will be rustic but classic with a simple concrete topped bar and stunning metal mesh frontage. Guests will be treated to a number of signature martinis such as the Classic Belvedere Martini and the Mont Blanc Martini.

The hour long Belvedere martini master classes will take place from Monday 7th –Tuesday 15th October. Each session will last for an hour and will cost £20.

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Listings information:

Belvedere Martini Bar

Monday 7th- Tuesday 13th October 2013

38 Earlham Street, WC1H

 

Master class times

Monday- Friday 7-8pm

Saturday: 3-4pm & 5-6pm

Sunday: 3-4pm

 

General opening times

1pm-11pm daily

 

Price: £20 per session

 

Tickets available from: http://www.diffordsguide.com/london-cocktail-week

 

About BELVEDERE VODKA

First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment.  Today, Belvedere’s distinctive character and uncompromising integrity are recognised internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character.  Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

 

About LONDON COCKTAIL WEEK

London Cocktail Week is a unique celebration of the capital’s unrivalled cocktail culture. Through a host of seminars, pop-up bars, tastings, parties and master-classes, aimed at both novices and experienced professionals, London Cocktail Week will inspire, educate and unite cocktail lovers. This year, the festival’s events will again be held in the historic and beautiful Seven Dials in the heart of the West End.

 

 

PR Contacts

 

Sabrina Sarpong

Mission

Tel: 020 7845 7800

Mob: 07715 798776

E-mail: sabrina-anne@thisismission.com

 

Rosie Wicks

Mission

Tel: 020 7845 7800

Mob: 07912 556 240

E-mail: rosie@thisismission.com  

September 22, 2013 7:00pm ET by This Is Mission  

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