THREE UNVEILS WORLD'S FIRST HOLOGRAPHIC 5G ADWATCH VIDEOS BELOWLondoners get a glimpse of their connected 5G futureInternet superstars bring to life the possibilities of Three's real 5GOFFICIAL PRESS RELEASENEWS PROVIDED BY Three UK Featuring London new music sensation, RAYE. Giving the public an exciting glimpse of the future, Three UK has unveiled the world's first holographic 5G ad today, to celebrate its game changing high speed 5G Broadband. In collaboration with some of the UK's hottest new talent - whose careers have been shaped by the internet - the event brings to life the impact of Three's 'real 5G'*, as well as the possibilities of advertising and entertainment together. The electrifying original content takes four internet stars and turns them into supercharged CGI avatars, in a mind-blowing new 5G world. The holographic show demonstrates the revolutionary change that 5G will have through a series of metaphors. London music sensation, RAYE is seen DJing at heightened speeds that is a world away from slow streaming; internet gaming star Vikkstar battles buffering symbols at lightning speed; whilst football freestylers Liv Cooke and Andrew Henderson showcase 5G with stunningly quick footwork to signify limitless downloading speeds.
The innovative advert celebrates Three's high speed 5G broadband, which is set to transform how we consume media and entertainment. 5G has the potential to change people's lives, and with one single 5G plan at £35 per month for truly unlimited data in the home, Three's launch of the 5G service is already shaking up the broadband market. 5G will mean customers can cancel their landline and instantly access ultrafast speeds. The world's first holographic 5G ad was conceived by Three and Gravity Road, and created by volumetric and 3D capture studio, Dimension. Having been at the cutting edge of volumetric capture since its launch, Dimension successfully delivered the world's first use of volumetric capture during a live broadcast performance by Madonna at the Billboard Music Awards 2019. Media planning to promote the experience is being managed by Mindshare and PR support from PrettyGreen. Chase Armitage directed the mind-blowing holographic 5G ad, who is renowned for capturing 'superhuman' movements and has over ten years of experience shooting and editing, with over 100 productions and over 40 million views to date. Part of Three's wider marketing strategy for 5G, the holographic experience builds upon its recent Phones are Good brand campaign, as well as the supercharged 5G 'living room of the future' experience, in collaboration with designer Henry Holland, currently at Three's flagship store on London's Oxford Street.
"Three 5G Broadband is revolutionising the way we game, stream and live our lives. Working with some of the UK's hottest new talent – whose careers are powered by the internet – has helped us create a ground-breaking holographic experience today, giving Londoners a glimpse of the new 5G world. At Three, we are building the UK's fastest 5G network and are committed to delivering a 'real 5G experience' for our customers." Chase Armitage, director of the world's first holographic 5G ad, said: "When I'm filming, I want people to feel every move. For me a good film is not just telling a story, it's about taking the viewers on a journey. It's always exciting to try new technologies and techniques, and 5G is once again pushing the boundaries of what is possible in content creation. This was a great project to be a part of and makes me incredibly excited about what is possible in the future, essentially becoming a more and more immersive experience."
Source Three UK
September 26, 2019 5:40pm ET by Pressparty |