14 FEBRUARY 2020 (TORONTO, ON) – Big Sugar released the track “Love is Alive” today, the second song from their upcoming new album Eternity Now. This Gary Wright cover was intentionally released on Valentine’s Day as a testament to the healing powers of love and follows the previously released track “The Better It Gets.” Eternity Now is the first album to come from Big Sugar in five years and will be released in its entirety on March 27, 2020 via Universal Music Canada. It is currently available for pre-order here.

Big Sugar will be announcing upcoming North American tour dates in the weeks to come.

About Big Sugar
In the 90s Big Sugar emerged clad in Hugo Boss suits as the antithesis to the grunge esthetic with a unique combination of Jamaican rhythms, blues tonality and heavy rock aggression. They dominated the airwaves and highways with songs like “Diggin A Hole”, “The Scene”, “Turn The Lights On” and “Roads Ahead”. Their roots-rock-reggae style has built a loyal following, earning Big Sugar a Road Gold Award as they continue to sell out concerts across North America. Gordie Johnson’s guitar playing continues to influence a new generation of young guitarists as well as peers. To quote lyrics from the first single off the upcoming new album Eternity Now, “The better it gets, the easier it gets to get better.”