Recording Artist "Lavi$h" Releases His Visuals For New Single "Dffrnt"

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Universal Music Canada

13 MARCH 2020 (TORONTO, ON) - Today, recording artist Lavi$h releases new single “DFFRNT” via Public Records Inc./ Universal Music Canada. This record produced by Mac of Soundsmith (Gucci Mane, Nipsey Hussle, Rakim) and Nimz (Maya, Bulow, Karl Wolf) adds an element of fun to the ambiguous nature of young love. The song depicts the uncertainties of love and describes the emotional rollercoaster of desiring a meaningful relationship, accompanying visuals shot and directed by Knemesis.

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When speaking on the inspiration behind the song Lavi$h tell us:“DFFRNT was a feeling I translated into a song. I wrote about a very special someone. It simply means I’m done fooling around with temporary people. I’ve got something real, something that will last.”

About

Lavi$h's sound blurs the lines between hip-hop, r&b & pop music, creating a unique rhythmic fusion which he’s become known for. A young rapper/singer/songwriter, Lavi$h, is one of the most exciting talents to emerge from his class.

Recently relocating to Toronto, Lavi$h was born in Lusaka, Zambia and raised in Winnipeg, Manitoba. He began recording & songwriting throughout his school years and after gaining some initial traction within local circles, Lavi$h began to really hone in on his sound & developing his craft. After a few singles and a joint album with Kingsley (Sweeter Life), Lavi$h had begun building a loyal fanbase locally in earnest.

In 2017, Lavi$h brought on a team of producers & management to further accelerate his career. With the release of his Sweeter Life mixtape, a slew of live shows & festival performances, Lavi$h emerged as one of Winnipeg’s most promising talents. Continuing to release music - Lavi$h's growing popularity allowed him to share stages with artists like Bhad Bhabie and 88 Glam. In Oct. of 2018, Lavi$h partnered with RIFF for a headline show in Winnipeg which amassed an audience of 400+, leaving fans with an unforgettable experience. This show was the last major local performance for Lavi$h prior to relocating to a bigger market, in Toronto.

Independently releasing a number of singles this year, including “Savage” and “G.O.M.F.” - Lavi$h has been working hard to create new opportunities for himself. A young man whose career is on the rise, Lavi$h recently signed to Public Records Inc/Universal Music Canada to release his next singles. With his first Public Records powered single coming out in September 2019, the excitement is growing for this truly global talent.

March 13, 2020 5:05pm ET by Pressparty  

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