J Balvin releases new album 'Colores'
SHARES NEW VIDEO FOR "AMARILLO"
COLORES Album Cover Art by Takashi Murakami (©TM/KK)
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
20 MARCH 2020 (TORONTO, ON) - Today, J Balvin releases his highly-anticipated fourth album Colores and shares a new video. The follow-up to his 2018 full-length Vibras, the new album finds the Reggaeton powerhouse going back to his roots, opting for only two features (Mr. Eazi and frequent producer Sky Rompiendo) to showcase the infectious sounds and flows that have made him a household name. The album includes Colin Tilley-directed visuals for "Rojo," "Morado," his #1 hit single "Blanco" and "Amarillo" -- releasing today.
Watch the video for "Amarillo" HERE
The album also arrives just days after J Balvin made history becoming the Latin Urban artist with the most #1 singles on the Latin airplay charts after "Blanco" took the top spot this week. This title, along with Colores,'not only cements his status as a leader of Reggeaton but as a torchbearer of the new state of Urbano, Balvin continually expanding the limits of the genre and paving the way for “la nueva escuela.”
Colores was creative-directed by Takashi Murakami who created ten brand new flower characters one for each song and color on the album. While he has been long heralded as a commercial force, the album underscores the ways in which Balvin is permeating all facets of culture -- from music to art and style -- without compromising his unique identity.
To that end, Colores also coincides with the release of his second collaborative collection with GUESS. Inspired by the album and his hometown of Medellín, the 'Colores' collection is created for Spring 2020 and includes styles for men, women, and children and follows last year's Vibras collaboration. The collection is coming soon.
The album continues J Balvin's reign as one of the biggest stars in the world. 2019 saw him perform in the opening segment of The GRAMMY Awards, named the Premio Lo Nuestro "Artist of the Year" for an unprecedented third consecutive time, collect his fourth LATIN GRAMMY and the "Favorite Latin Artist" American Music Award, and saw him become the first Reggaeton artist on Saturday Night Live. Throughout the year, J Balvin also connected with millions of fans live by taking his stunning "ARCOIRIS" (Rainbow) Tour across the United States and throughout the world, while further etching his name in Urbano music history as the first Reggaeton artist to perform on the mainstage at Coachella, leading EDM festival Tomorrowland, and as the first-ever Latin artist to Headline at Lollapalooza. Most recently, J Balvin performed in the Super Bowl LIV halftime show alongside Jennifer Lopez to perform his hit song "Mi Gente," notches another #1 single, and appeared on the cover of Billboard.
Watch "Amarillo" and listen to Colores above, see album details below, and stay tuned for more from J Balvin coming soon.
Early media praise for Colores:
"global superstar" - The New York Times
"poised to take his place on the global stage" - Pitchfork
"reggaeton-singer-turned-international-pop-dynamo" - Rolling Stone
"J Balvin's career is a decade-long hit parade" - Vulture
Source Universal Music Canada
March 20, 2020 11:35am ET by Pressparty