Rising artist Oliver Malcolm shows us around London in new video for latest single "The Machine"
TRACK OFF UPCOMING DEBUT PROJECT OUT THIS FALL + FIRST PREMIERED ON BBC RADIO 1 INDIE SHOW WITH JACK SAUNDERS
LISTEN TO BBC INTERVIEW
OLIVER MALCOLM PHOTO BY NATE GUENTHER
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
Rising artist Oliver Malcolm takes a trip back to his home country to shoot a new music video, “The Machine.” Continuing his love for the DIY approach, Oliver shot the video first person style with friends and features his high energy personality and eclectic creative voice — watch it above or here now:
Watch “The Machine” BELOW
The track first premiered on BBC Radio 1’s Indie Show with Jack Saunders, who delved deep into the meaning behind the track. Oliver tells the radio host that the lyrics revolt against the social institutions that prioritize material and financial gain above all else, transforming their subjects into simple cogs in “The Machine.” The song was a playlisting favorite when it was released earlier this month including being featured on the cover of Amazon Music’s “Breaking Alternative” playlist.
Praise for Oliver Malcolm:
“Oliver Malcolm is the dynamic rising star ready kick up a storm with his diverse, new punk-indebted EP”
“With its deep bassline and bluesy melodies alchemizing jazz and pop influences, he crafts an almost tangible atmosphere of melancholy [in “Helen”] as pleas to a woman echo throughout”
“The drums lurch toward the offbeats, some looped guitar picking tugs against that pulse and Malcolm’s voice is a rattled, quavery moan...Everything stays off-kilter for the two and a half paranoid minutes of “Switched Off” by Oliver Malcolm”
“Oliver Malcolm's 'Switched Up' Is Intoxicating… new single 'Switched Up' is a mesh of influences, a confluence of sounds, a mosaic of techniques.”
“A lot of artists claim genre-blending style, but Malcolm’s is altogether impossible to define. Is it alt-blues? Dark electro-pop? Folk-hip-hop? Does it matter?”
“The hip-hop producer-turned-twisted musical anarchist is making songs for nobody but himself. You’ll love them anyway.”
About Oliver Malcolm
Now twenty, Oliver has developed his own voice. Touching everything from the production, vocals, songwriting, engineering, mixing and mastering, Oliver’s sound is unique and does not fit the mold of one genre. A multidisciplinary at heart, this is just the beginning of music lovers can look forward to from the new artist.
Source Universal Music Canada
July 31, 2020 5:17am ET by Pressparty