COINCIDING HOPE FOR THE DAY PARTNERSHIP ANNOUNCED TIMED TO GLOBAL SUICIDE PREVENTION DAY
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OFFICIAL PRESS RELEASE
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Universal Music Canada
10 SEPTEMBER 2020 (TORONTO, ON) - Timed to Global Suicide Prevention Day, international superstars Marshmello and Demi Lovato today revealed their uplifting new collaboration “Ok Not To Be Ok” and coinciding partnership with Hope For The Day, the non-profit movement empowering the conversation on proactive suicide prevention and mental health education. “Ok Not To Be Ok” is now available to stream and purchase at all major retailers via Island Records & Joytime Collective/Universal Music Canada, the country's leading music company.
Listen to "Ok Not To Be Ok" HERE:
Written by the artist duo, Gregory “Aldae” Hein, James Gutch, and James Nicholas Bailey, the track’s emotive lyrics serve as a humbling reminder that it’s ok to let go of feelings of self-doubt and embrace the fact that we’re all human, as the chorus encourages, “Don’t get lost in the moment or give up when you’re closest, all you need is somebody to say, it’s okay not to be okay.”
The official video, directed by Hannah Lux Davis (Ariana Grande, Drake, Nicki Minaj), transports the two artists back to the 90’s as they awake in childhood bedrooms; Marshmello in a bunk bed with musical instruments and plaid-patterns scattered around the room and Lovato surrounded by plush pillows and collages. The duo is confronted by younger, insecure versions of themselves and, as Marshmello’s signature driving synths pick up, the group comes together to help each other realize that “It’s okay not to be okay.”
In line with the song and official video’s message, the Hope For The Day partnership will see both artist advocates using their platforms and voices to uplift others and help provide resources for those that need it most
“We are excited to be teaming up with Demi Lovato and Marshmello on this project to break the stigma around mental health on world suicide prevention day,” said Hope For The Day Founder and CEO, Jonny Boucher. “Hope for the Day's work in suicide prevention and mental health education thrives when we collaborate with others and what better than two of the largest artists in the world to work with on a track that reminds everyone, It's OK not to be OK.”
World-renown DJ and entrepreneur Marshmello has established a brand and platform that encourages positivity and inclusivity through his music. In June, the producer announced a donation to NAACP in support of the Black Lives Matter movement and has previously partnered with the Kids In Need of Defense Foundation (KIND) to help fight for the rights of refugee and immigrant children. Most recently, Marshmello teamed up with Halsey for the release of new single “Be Kind,” which reminds fans that it’s ok to be vulnerable to those you love.
Mental health advocate and GRAMMY-nominated singer/songwriter Demi Lovato has been vocal about her own challenges, as seen in her documentary Simply Complicated (2017) chronicling her life and career, and most recently, expressed in a self-penned essay for Vogue in which she accepts her past and reveals her aspirations for the future. Lovato’s previous 2020 releases have also been indicative of her journey; Kicking off the year with the release of powerhouse ballad “Anyone” during a stripped-down performance at the GRAMMY Awards, followed by her self-reflective current single “I Love Me,” and then most recently, “I’m Ready” with Sam Smith where the two declare that they are ready to be loved.
Marshmello's star continues to rise as the famously masked artist breaks boundaries across the industry. With chart-topping singles and collaborations with the likes of Selena Gomez, Hasley, Khalid, Anne Marie, Roddy Ricch, Migos, and more, Marshmello has clocked a staggering 7+ billion streams across Spotify alone and with over 47 million monthly listeners, and over 48 million subscribers on Youtube, making him the 2nd largest artist on the platform.
Since his smash hit single "Happier" which topped the charts around the world, with cumulative streams nearing one billion and certified 6x Platinum in the U.S. the genre bending producer has had continued success both in music and entrepreneurial ventures. His most recent project is launching a new kid’s channel “Mellodees” with partner & manager Moe Shalizi. Aiming to create a “cutting edge experience for children”. Featured on the cover of the Forbes magazine "30 Under 30" issue, the world renown DJ / producer is currently holding the title 2 years running for iHeartRadio Music Awards “Dance Artist of the Year.” He won his first American Music Award for "Best Electronic Artist" at the 2018 AMA's and a 2018 MTV EMA Award for "Best Electronic Artist."
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Lovato has been honored with numerous awards, including an MTV Video Music Award, five People’s Choice Awards, an ALMA Award, a Latin American Music Award, a GLAAD Vanguard Award for LGBTQ activism, and most recently a VMA nomination for “I Love Me” in the “Video for Good” category. She has received two Grammy Award nominations, four Billboard Music Award nominations and three Brit Award nominations. Lovato is a passionate global advocate for mental health, named by Global Citizen as the organization’s official ambassador in 2017. She was also honored by the Semel Institute for Neuroscience and Human Behavior at UCLA, with the Artistic Award for Courage, and is a New York Times Best-Selling author.
Source Universal Music Canada
September 10, 2020 12:47pm ET by Universal Music Canada