FLETCHER PREMIERES NEW SINGLE & VIDEO “BITTER” FEAT. TREVOR DANIEL PRODUCED BY KITO
WATCH THE SONG'S PROVOCATIVE VIDEO BELOW
OFFICIAL PRESS RELEASE
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Universal Music Canada
25 SEPTEMBER 2020 (TORONTO, ON) — Today, FLETCHER shares her new single “Bitter,” a collaboration with Billboard charting artist Trevor Daniel, produced by DJ/producer Kito (Diplo, Empress Of, Aluna George). Released via Capitol Records, the single reimagines a standout track from FLETCHER’s acclaimed new EP THE S(EX) TAPES which was “leaked” just two weeks ago hitting No. 1 on iTunes across all genres.
Listen to “Bitter” HERE:
With over 30 million global streams to date, “Bitter” centers on FLETCHER’s sharply detailed lyrics and mesmerizing vocals and is intensely amplified with the addition of Trevor Daniel, Houston-based singer/songwriter known for his multi-platinum smash “Falling” and recent single “Past Life” with Selena Gomez.
In a breakthrough for FLETCHER, “Bitter” marks the first time she’s ever collaborated with a male artist, a decision that goes hand-in-hand with her belief in using her creative output as a means of exploring both herself, her sexuality and the world around her.
“Trevor and I slid into each other’s dms about being fans of one another. He’s such a visionary artist and I jumped at the opportunity to collaborate with him. Trevor was able to bring a whole new perspective to the song and I guess we’re both still ‘Bitter’ about our exes,” says FLETCHER. “Throughout the video I wanted to explore the themes of masculine and feminine energy in terms of self-discovery. It is about the fear of knowing you need to go out and explore the world and your relationship with yourself, but being afraid that your person will find somebody new in the process. I’ve never understood the saying ‘if you love something, let it go’ until now. That’s life though. It’s petty, it’s ‘Bitter,’ it’s true and sometimes the truth has to hurt.”
FLETCHER continues to create diverse and inclusive spaces for creation with the video being written, produced, directed (Brooke James) and edited by a crew of women and members of the LGBTQIA+ community. The cinematic visual finds FLETCHER in a control room replaying surveillance camera footage of strangers in a hotel who are unaware of their voyeur. Daniel co-stars in the video for “Bitter,” alongside FLETCHER and model/artist Mads Paige. Each of the three characters in the “Bitter” video are seen as their stories overlap while on their own individual journey of exploration, identity, loss and healing. Though loosely inspired by cult classic erotic thriller Sliver, FLETCHER flips the gender script adding a whole new layer of sexual representation, rawness and intrigue to the song’s narrative of emotional recovery and sexual exploration.
An unfiltered look into FLETCHER’s world, THE S(EX) TAPES is a collection of magnetic and moody pop songs about feeling like you‘ve found your forever person before you find yourself and, as a result, needing to uncover the parts of you that remain unknown. Since arriving in September, the EP has earned critical acclaim from outlets like NYLON, who praised THE S(EX) TAPES as “perfectly messy pop,”) SPIN, who noted “there aren’t any rules when it comes to FLETCHER’s music,” PAPER, who deemed THE S(EX) TAPES “bawdy and brilliant, a welcome injection of chaos and funk into the pop landscape,”and many more. Executive-produced by Malay (Lorde, Frank Ocean), THE S(EX) TAPES was co-written by FLETCHER and her “babe gang” of female songwriters, including Caroline Ailin and Emily Warren (Dua Lipa), Mozella (Miley Cyrus, Rihanna), Jennifer Decilveo (Melanie Martinez), Ilsey Juber and more.
WHAT THE PRESS HAS TO SAY ABOUT FLETCHER…
“One of the most exciting female artists to emerge in pop” - PAPER
“You won’t find much better songwriting than FLETCHER’s” - GQ
"FLETCHER’s honest look at her own mistakes feel universal, with soaring pop chords that she sings with both melancholy and warmth." - TIME
“(FLETCHER) set out to write, and sing, her own narrative - one that is inclusive, relatable, and non-conformist.” - Interview
“FLETCHER is serving the relatable realness she’s once been searching for.“ - Wonderland.
Praised by leading outlets like TIME, Wonderland, V Magazine, Nylon, Harper’s Bazaar, Interview Magazine, GQ, The Guardian and more, FLETCHER hails from Asbury Park, New Jersey, where she cultivated her passion for music and unforgettably candid storytelling. After graduating from NYU’s famed Clive Davis Institute for Recorded Music, FLETCHER carved out a distinct space for herself in pop music, and in 2019 released her debut EP you ruined new york city for me via Capitol Records. The widely lauded EP features her breakthrough hit “Undrunk,” a track that spent several weeks on the Billboard Hot 100, scored the #1 spot on Spotify’s Viral Chart, emerged as the fastest-rising song at pop radio from a new artist in the past five years, and garnered FLETCHER a nomination for iHeartRadio’s Best New Pop Artist. Over the years, FLETCHER has sold out several headline tours and landed impressive slots at Lollapalooza, Bonnaroo, Life is Beautiful, and other major festivals.
Source Universal Music Canada
September 25, 2020 5:10pm ET by Pressparty