STEFFLON DON RELEASES VIDEO FOR HIT SINGLE “CAN’T LET YOU GO”OFFICIAL PRESS RELEASENEWS PROVIDED BY Universal Music Canada 20 OCTOBER 2020 (TORONTO, ON) - Today critically acclaimed British rapper, singer and songwriter Stefflon Don releases the video for her new single “Can’t Let You Go” via Quality Control Music/Motown/Universal Music Canada, the country's leading music company. Watch the "Can't Let You Go" music video BELOW The video, directed by Adriaan Louw (Major Lazer, Mabel), see Stefflon and her Dons dancing and making glamour look bad-ass cool. Stefflon Don said of her inspiration for the single, “For this track, I wanted to lean into my natural singing voice and also experiment with doing some of the melodies in Yoruba. The overall vibe of the track is underpinned by a sultry Afro Beats sound. I always love to fuse all of my cultural influences into my work, because I am very much inspired by different parts of the world”. “Can’t Let You Go” is Stefflon Don’s second release this year after “Move”, her first new music in 2020. Released last month, “Move” was praised by Clash Magazine as a “confident dancehall-fueled roller that taps into carnival energy.” “Move” followed the global knockout success of her first EP “Hurtin’ Me”, with its title track earning 2.3 billion streams. AboutAbout Stefflon Don AWARDS AND NOMINATIONS: • Last month won Best Female artist at the Rated Awards, which celebrates the best in Black British • Music (despite not putting out music this year. Steff just rates). ACCLAIM • “The rise of Stefflon Don represents a sea of change in British rap”- The Guardian COLLABORATIONS Future, Halsey, Demi Lovato, Lil Baby, Lil Kim, Skepta, Mariah Carey, Sean Paul and more.
Source Universal Music Canada
October 21, 2020 12:00am ET by Universal Music Canada |