ARKELLS GET FESTIVE WITH THEIR FIRST-EVER HOLIDAY ORIGINAL SONG “PUB CRAWL”
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
Arkells release their first-ever penned holiday original song “Pub Crawl,” an Amazon Original via Universal Music Canada, the country’s leading music company.
A celebration about an annual festive pilgrimage, the track takes listeners on a bit of journey – just like a proper pub crawl. “Every year my hometown pals get together for a 12 Pubs of Christmas style tradition,” band frontman, Max Kerman, explains while reflecting on the time they reconnect with friends and family and get into the holiday spirit.
Recognizing there are not a ton of relatable holiday songs, Arkells come out swinging, on this instant sing-along that will speak to music fans more than We Three Kings. “Pub Crawl” is one of many Amazon Original holiday songs announced earlier today by emerging and chart-topping artists from all around the world as part of Amazon Music’s holiday campaign. Other top artists who released Amazon Original holiday songs today include Justin Bieber, Carrie Underwood, Mary J Blige, Lennon Stella and more.
Earlier this week, Arkells leaked “Pub Crawl” to various pubs and bars across Canada in order to encourage fans to visit their local watering holes (following proper COVID guidelines and with social distancing measures in place) and support local if they wanted to hear an advanced spin of the song. For a full list of participating pubs/bars, watch the teaser about the initiative posted on the band’s socials HERE.
In 2020, Arkells took a pause from working on their upcoming studio album and went back to their roots, reinterpreting past material and rediscovering the singer-songwriter spirit with their latest project Campfire Chords.
Campfire Chords is a stripped back collection featuring 17 of Arkells’ most beloved songs plus new tracks “A Little More” and “Quitting You”.
Source Universal Music Canada
November 13, 2020 8:00am ET by Pressparty