The Tragically Hip release the official music video for “Ouch”, the lead single off their brand-new album, Saskadelphia. Watch “Ouch” BELOW.

A Revolver Films production, the music video was produced by Craig Fleming, directed by Sara Basso and stars actor and director Jay Baruchel [Goon: Last of the Enforcers, This Is The End], Rebecca-Jo Dunham-Baruchel and comedian and television personality Rick Mercer [The Rick Mercer Report, Made In Canada]. The video, inspired by “Twin Peaks” and “From Dusk Till Dawn”, is in part a love letter to the period when the band’s sophomore album, Road Apples (1991), was released- a nostalgic throwback to music videos of the early 1990s.

Set in the fictional town of Saskadelphia we meet a rebel on the run played by Jay Baruchel outside of The Clubhouse, a seedy bar reminiscent of one you might have found deep in the swamps of New Orleans. Inside the bar Baruchel is greeted by the stares of bartender (wife Rebecca-Jo Dunham-Baruchel) and a lone patron (Rick Mercer). From the moment Baruchel locks eyes with Mercer and Dunham-Baruchel, his character’s demise seems inevitable as the audience is greeted with the opening lines of the song.

“I wanted the video to be something that long-time fans of The Tragically Hip would appreciate but also create intrigue for a younger audience to connect with the historic moment when a small town Canadian band flipped everything on its head and got the whole world listening.” Basso notes. “The track has a rebellious and audacious tone, which I felt required an off-beat narrative; a tongue-in-cheek thriller, contemporary, with nods to 30 years ago.”

Jay Baruchel says, “The first concert I ever went to was The Tragically Hip at what used to be called the Molson Centre (now the Bell Centre) in Montreal, when I was in the eleventh grade. From well before that night, right on up to here, I can't remember a time where The Tragically Hip weren't part of the vital, every day soundtrack of my life.” He continued, “Not every country has a band, but Canada does, and it's The Tragically Hip. Getting to be in a video for one of said songs, with my wife (Dunham-Baruchel) and Rick Mercer to boot, is nothing short of a once in a lifetime moment.”

Then came Rick Mercer, whose history with the band runs deep. In the 1990s the television host somehow managed to get the rights to The Tragically Hip’s “Blow At High Dough” for his show “Made In Canada”. On being tapped to star in the video, Mercer said, “In show business, there are calls you think are impossible to receive and calls you do not say no to. Getting called to be in a new video for The Tragically Hip qualifies on both fronts. As a long-time fan, I love the new material and I was honoured to make an appearance.”

Dunham-Baruchel added, “Like most Canadians, The Tragically Hip have softly played in the background of so many defining moments in my life. I imagine this song will become a piece of the Canadian soundscape and play across the lakes and cities of our country all summer long. To be a part of something they created is very special and I’m grateful for the opportunity.”

Over thirty “easter eggs,” have been planted throughout the video for fans to connect with The Tragically Hip’s mythos. Viewers are encouraged to identify these subtle nods to the band’s storied history, and share their findings in the comments across the band’s social platforms.

“Ouch” is the first single off the new album Saskadelphia (Universal Music Canada/UMe) which is made up of six previously unreleased tracks written in 1990. Since its surprise release on Friday, May 21, Saskadelphia has had instant success among fans and critics. The album debuted at #1 on the Billboard Canadian Album chart in Canada and reached total overall sales of 12,410. At radio lead single “Ouch” claimed the #1 Most Added title at Mediabase Active and Alternative formats and #1 Most Added at Nielsen BDS Rock. The album received two million plus listeners across radio over release weekend in Canada.

See The Tragically Hip in a rare performance with Feist at The 50th Annual JUNO Awards, broadcast from Toronto this Sunday, June 6, 2021. They will also receive the 2021 Humanitarian Award Presented by Music Canada on the same night. Canadian Music Hall of Fame inductees and rock icons, Geddy Lee and Alex Lifeson of Rush will present the band with the award.