Pop Visionary Lauv Releases New Single “26”
LISTEN TO “26” BELOW
“Quadruple Threat...A singer, songwriter, instrumentalist, and producer” – Billboard
“Lauv is a pretty big deal. Actually a massive deal” – NME
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
28 JANUARY 2022 (TORONTO, ON) – Today, Multi-Platinum and chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv returns with a brand-new single entitled “26”, available everywhere now via Virgin Music Label and Artist Services/Universal Music Canada, the country's leading music company. “26” marks his first release of the year and sets the stage for the arrival of his anxiously awaited second full-length album due to arrive later in 2022.
Listen to “26” HERE: https://
On the track, Lauv leans on a sped-up guitar riff and hypnotic beat, creating a nuanced soundscape over which his confessional lyrics paint vivid pictures with cinematic and reflective lines such as, “Can I tell you a story about a boy who broke his own heart? And he always blamed everybody else, but the truth is that he did it to himself.”
About “26,” Lauv shared, “I wrote 26 about growing up and trying to find your light, the one you lose touch with as you get older. It marks the moment I’m stepping back into the world and taking control of my narrative again.”
Such honesty defines Lauv’s upcoming album. This time around, he opened up like never before to expand his signature sound. He focused on the storytelling and crafted an immersive and irresistible body of work steeped in moments of nostalgia, conflict, and, ultimately, self-empowerment.
Stay tuned for the premiere of an equally intimate and unforgettable accompanying music video.
For as much as he’s known for intriguing and inventive soundscapes, multi-Platinum chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv asserts himself as a storyteller, first and foremost. His stories continue to enchant audiences everywhere by converting the magic around him into generational anthems. After amassing 10 billion streams, the next chapter of Lauv is sonically the most challenging and exciting yet. Starting his artist career in 2015, Lauv introduced himself with viral sensation “The Other,” he landed a global smash in the form of “I Like Me Better.” It tallied over 1 billion streams on Spotify, reached the Top 10 on Top 40 and Top 5 on Hot AC radio, went quadruple-Platinum in North America and Platinum in twelve other countries. He served up Gold-selling 2018 playlist I Met You When I Was 18 and Gold-selling 2020 debut album ~ how I'm feeling ~ along with a procession of hits, including the Platinum hit “I’m So Tired” with Troye Sivan as well as Gold-certified singles “There’s No Way” [feat. Julia Michaels] and “Fuck, I’m Lonely” [feat. Anne-Marie].” In between selling out headline tours and supporting Ed Sheeran in stadiums, he performed on The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel LIVE!, The Late Late Show with James Corden, and more.
Source Universal Music Canada
January 28, 2022 9:55am ET by Pressparty