Toronto's Priority Unveils Emotional Music Video for "If You Gotta Go"

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Wanderstar Creatives

Rising Toronto artist Priority is set to captivate fans with the release of his raw and heartfelt music video for "If You Gotta Go", a standout track from his latest album, "You Know My Priority!", which debuted in June 2024. The new visual takes fans on an intimate journey through the pain of loss and self-reflection.

“The music video was about me being in pain from being alone and having my girl leave me,” says Priority. “I didn’t know how to get her back or even what I did to lose her. In the video, everything is going through my head—flashbacks of the moments we spent together and how she looked before she left me with the pain I’m feeling now.”

The video’s narrative weaves between the present and the past, blending vivid flashbacks of love and connection with raw moments of solitude and reflection. Viewers will witness Priority navigating the depths of his emotional experience, bringing the song’s themes of loss and longing to life. From intimate memories to woeful realizations, "If You Gotta Go" highlights Priority’s emotional vulnerability, showcasing his ability to channel raw emotion into his art.

This release further cements Priority’s reputation as an artist who isn’t afraid to wear his heart on his sleeve. The video’s stripped-back approach combined with the song’s soulful lyrics, puts his vulnerability in the spotlight, connecting with audiences on a deeply personal level.

His album "You Know My Priority!" has already resonated with fans, and the music video for "If You Gotta Go" is sure to leave an even greater impact. As Priority reminisces on the moments before "She Had to Go," audiences will find themselves drawn into his world, experiencing his heartbreak as if it were their own.

The music video for "If You Gotta Go" is available now on YouTube.

Stream “If You Gotta Go” on Spotify and all streaming platforms.

For more updates on Priority, follow him on IG @priority.rtg.

About

Priority is an R&B multi-talented artist with deep roots in British, Jamaican, and Dominican heritage. Born in London, England, and raised in Toronto, Canada, his unique cultural background influences every beat, lyric, and harmony he creates.

Drawing inspiration from icons like Chris Brown and Usher for his dancing and vocals, as well as Bryson Tiller and Sammie for their heartfelt harmonies and meaningful lyrics, Priority’s music blends soulful emotion with undeniable energy.

His latest EP, “You Know My Priority!”, showcases his journey—exploring the struggles faced by his community, his personal growth, and his reliance on faith to navigate relationships and life’s challenges as a Christian.

Growing up in Rexdale, Priority is deeply committed to uplifting his city. He dedicates time to mentoring youth and sharing knowledge, believing that collective effort is the key to progress. His name reflects his mission: “Priority” isn’t about him—it’s about everyone else, embodying his commitment to making others his focus.

January 1, 2025 11:19am ET by Wanderstar Creatives  

, , ,

  Shortlink to this content: https://bit.ly/3DFx0KA

SHARE THIS

Press Releases

We may earn a commission from products purchased via links featured on our pages