A campaign that is as exciting and contemporary as Ella’s forthcoming debut album

The ‘Ghost Trail’ will encourage fans to be the first to capture original Ella Henderson content and activities and share them with fans around the world.

Weaved across different platforms, both online and in the physical world, these Ghost trail ’moments’ will appear and disappear like the concept of Ella’s debut single, “Ghost”.

The first to find the Ghost Trail moments will be the first to get a taste of Ella’s new music, the new artwork and potentially catch a glimpse of some exclusive live performances from Ella herself.

Look out for the launch of the Ghost Trail at the start of April, as Ella begins to deliver an introduction to her music via these events, actions and creative moments that will soon began to unravel anywhere, popping up in unexpected places and unanticipated ways.

The campaign, co-created with Ella has been lovingly crafted in the same way her album has; with a lot of time and energy.

Speaking about the campaign, Ella said: “From the start I have described my album as an open diary & so it’s important to me that people are introduced to the music in the right way. I don’t think it’s enough to just release a picture of the artwork anymore, I’d love for people to feel like they can relate to the music in different ways and I feel like this campaign gives you that opportunity. I’m very excited for everyone to hear the music & I’m looking forward to throwing in a few surprises that hopefully people will enjoy!”



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April 4, 2014 12:15pm ET by WMA (London)   Comments (0)

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