Thursday, March 10, 2011 9:36am ET by  
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Jack White's 'Rolling Record Store'

Jack White, owner and creator of his Third Man record label and store in Tennessee, has unveiled a brand new concept to take his music to the masses. 

The method in question is a big yellow 'Third Man' van that houses decks, a state-of-the-art sound system with turntables and a microphone, and records that will be for sale. This innovative idea of what is, effectively, a mobile store will also have the capabilities to host live shows. 

The former White Stripes star unveiled a promotional video for his new project, which he calls his 'Third Man Rolling Record Store', and he plans to bring it to the public at next week's SXSW Festival in Texas. Watch the clip here: