Thursday, March 17, 2011 9:00am ET by  
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Jack White treats fans at SXSW

Jack White surprised fans who turned up to the launch of his 'Rolling Records' store with an unannounced performance.

He took his bright yellow mobile record store, an exciting concept which sprung from his Third Man label, down to the South By South West Festival in Texas yesterday, March 16, and treated onlookers to a special mini set. 

The former White Stripes star played 'Dead Leaves and the Dirty Ground' and a cover of the Buddy Holly track 'Not Fade Away'. Watch his exclusive performance, here: