YouTube Originals Reveals Zach "ZHC" Hsieh as New Host for Second Season of "Instant Influencer"


YouTube Music

YouTube Originals today announced that YouTube Creator and artist, Zach 'ZHC' Hsieh (20M Subscribers), will host a new version of the popular competition series "Instant Influencer," premiering later this year. The next iteration of the eight-part series will follow a new format where 10 up-and-coming artists will compete for the coveted title and a $100,000 prize.

"We are excited to expand upon the beauty and make-up themes of the first season and introduce a more diverse cast of competitors that are artists in a variety of different mediums," said Susanne Daniels, Global Head of Original Content, YouTube. "It was always our vision to incorporate different artistic points of view into the series and we can't wait for viewers to see all new forms of creative expression."

"I am super excited to host season 2 of 'Instant Influencer,'" said Zach 'ZHC' Hsieh. "I'm so grateful for this huge opportunity given to me by YouTube to pay it forward to other up and coming artists. I can't wait to show everyone our first YouTube Originals show!"

"This is a pivotal moment for Zach to take his career to the next level," added Michael Gordon, executive producer and Hsieh's manager at Night Media. "We couldn't have chosen better partners than the Brian Graden and the YouTube Originals team - we are incredibly excited to see the end product."

"Instant Influencer" season two host, Zach 'ZHC' Hsieh, is best known for videos showcasing his creative designs on everything from traditional canvases to phones, cars, and even houses. ZHC and a mix of celebrity guest judges, as well as seasoned industry veterans, will ask contestants to put their best creativity and artistry on display through a variety of challenges, such as a 10-hour painting endurance challenge to a collaboration challenge seeing who has what it takes to make the most unique and engaging video with another top YouTube creator. Their work will be judged to see who has what it takes to be a top creative influencer and be crowned the title of Instant Influencer.

Casting begins today, Thursday, April 15, lasting for 2 weeks. Artists can apply to be on the show at

Episodes of the new competition series will release weekly and be available for free on ZHC's Official YouTube Channel later this year.

This series continues YouTube's commitment to bringing personality and creator-driven content to fans around the world including recent hits such as "Retro Tech," the Emmy-nominated learning series starring Marques Brownlee, "Liza on Demand" starring YouTube's Liza Koshy, and two installments of "The Creator Games Presented by MrBeast." Upcoming 2021 projects with top personalities include an intimate docuseries with GRAMMY(R) Award-winning singer-songwriter, producer, New York Times best selling author and entrepreneur Alicia Keys, and a second interactive special with YouTube Creator Markiplier (28.9M Subscribers), a follow-up to his first special "A Heist With Markiplier."

"Instant Influencer" is produced by Brian Graden Media and executive produced by Brian Graden, Dave Mace, Catherine Keithley Lawson, Patrick Doody, Michael Gordon and Zachary "ZHC" Hsieh. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper, Head of Unscripted and Ryan Bratton, Development Executive, will oversee the series for YouTube Originals.


About Zach 'ZHC' Hsieh:

Self-taught artist and philanthropist Zach Hsieh, aka ZHC, runs one of the largest channels on YouTube amassing over 20 million subscribers. Zach takes the meaning of the word "creator" to another level, using pencils, paints and inks to create dazzling designs on just about anything, ranging from traditional canvases, to the newest iPhone, and even on a brand new Tesla. Originally from San Jose, CA, Zach began filming art tutorials, challenges ("Drawing for 10 Hours Straight!") and vlogs with his girlfriend Michelle. As the popularity of ZHC skyrocketed, Zach began incorporating wild philanthropy into his videos with giveaways and contests like "Customizing Everything In An Apple Store, Then Giving It Away" and "Last To Stop Customizing Gets Tesla!" Now as a staple in the YouTube community, Zach has collabed with fellow juggernaut creators and celebrities like MrBeast, Charli D'Amelio and Steve Aoki, consistently releasing viral hit after hit. Zach's eye-popping content is both hilarious and inspiring, making him one of the best creators for an entire family to enjoy.

About YouTube Originals:

YouTube Originals are award-winning, creative and engaging scripted and unscripted series and films across music, personalities, and learning for fans all over the world. Spotlighting both YouTube creators alongside Hollywood's biggest stars, YouTube Originals provide an experience that only YouTube can offer. By tapping into the platform's growing global community, fan engagement product capabilities, and innovative content mixed with pioneering live-streamed specials, there is truly something for everybody. Fans experience YouTube Original content through ad-supported YouTube as well as YouTube Premium, a subscription service that offers access to YouTube Original series and movies, a streaming music platform, and an uninterrupted, ad-free experience across all of YouTube. YouTube Originals are available in nearly 80 countries worldwide.

About Brian Graden Media:

Brian Graden Media (BGM) is a production company in Hollywood, CA. From the Emmy Award-winning series Create Together with Joseph Gordon-Levitt to Streamy Award-winning Instant Influencer and Escape the Night, to true crime documentary The Disappearance of Natalee Holloway for Oxygen, Brian Graden Media's guiding principle is bringing great people with incredible stories to television, selling to over 40 networks including NBC, Netflix, Facebook Watch, E!, CNBC, A&E, Disney Channel, Bravo, Nickelodeon, Peacock, WeTV, and many others.

About Night Media:

Night Media is a multimedia talent management company and creative outpost for the largest creators on the internet. Founded by former sports agent turned digital talent manager, Reed Duchscher, Night Media is known for their groundbreaking entrepreneurial ventures such as MrBeast Burger and the YouTube Originals "Creator Games'.' Their roster includes a diverse array of industry juggernauts like MrBeast, ZHC, Preston, Azzyland, Matt Stonie, Moriah Elizabeth, and others, whose viewership garners over 3 Billion views per month. Night Media is known for making a positive impact in the world with their creators donating to charitable endeavors.

Source YouTube Music

April 16, 2021 12:42pm ET by Pressparty  


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