YouTube Originals Presents Inaugural "YouTube Beauty Festival"
Bringing Together Top Creators and Talent in a Global Beauty Event
MICHELLE PHAN, MANNY MUA, PATRICK STARRR, EMMA CHAMBERLAIN, NOAH BECK, HYRAM YARBRO, JESSICA ALBA, MIRANDA KERR, PARIS HILTON, MILLIE BOBBY BROWN, PHARRELL WILLIAMS, AND MORE FEATURED IN THIS YEAR'S VIRTUAL EVENT
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YouTube today announced "YouTube Beauty Festival" presented by YouTube Originals, a brand new global summit-styled event bringing together today's most influential beauty creators, public figures and celebrities to celebrate all things beauty. Premiering Friday, May 14 on YouTube.com/Fashion, this year's virtual, free, open-to-all event will be filled with inspiring and enlightening panels, important timely discussions on diversity and equity, a history of beauty on YouTube, and more.
"The world of beauty on YouTube is a universe entirely unto itself," said Derek Blasberg, Head of Fashion and Beauty, YouTube. "What started as a small community has grown into the largest style video platform in the world. We've seen creators transform from small-town makeup gurus to become their own media empires! I'm especially excited about the creation of YouTube's official beauty festival because it gives us the opportunity to spotlight diverse creators, amplify new and unique voices in the space, and usher in a new era of beauty on the platform where it all began."
The summit-style line up combines today's hottest trends with a diverse mix of professional perspectives that will enlighten viewers on a variety of industry-specific subjects, from incredibly insightful beauty, wellness and health tips to important conversations about amplifying diversity and equity across the beauty landscape.
Hosted by YouTube's Head of Fashion and Beauty, Derek Blasberg, "YouTube Beauty Festival" will be filled with engaging segments including Pharrell Glow where three YouTube creators discuss the GRAMMY-winning artist and Humanrace founder's skincare routine with Pharrell Williams himself; Ask a Drag Queen with Bob the Drag Queen and Monét X Change; Wild Gadgets with Emma Chamberlain; The History of Beauty with YouTube's very first beauty creator, Michelle Phan; Black Beauty Founder Roundtable moderated by YouTube's Head of Beauty Creators, Chanel Tyler; Getting Ready Together to #StopAsianHate with YouTube's Partner Manager for Fashion & Beauty, Grace Guan, and more.
Today's biggest YouTube Creators Emma Chamberlain, Sylvia Gani, Hyram Yarbro, Asia Jackson, Manny MUA, Michelle Phan, Patrick Starrr and more will be joined by beauty professionals and celebrities including Jessica Alba, Miranda Kerr, Paris Hilton, Bob the Drag Queen, Monét X Change, Millie Bobby Brown, Pharrell Williams, and more to be announced at a later date. Joining the long list of VIP guests throughout the event will be YouTube's Head of Beauty Creators Chanel Tyler and Head of Culture of Trends Kevin Alloca.
"YouTube Beauty Festival," presented by YouTube Originals is produced by Studio Sabia, with Greg T. Gordon as showrunner, Joe Sabia as creative director, and Azra Sudetic as associate creative director.
"YouTube Beauty Festival" can be streamed on YouTube.com/Fashion beginning at 4:00pm ET/ 1:00pm PT on May 14, 2021. Additional celebrity and creator appearances will be announced soon.
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube reaches 1.9B people every month and can be navigated in over 80 languages. A Google company, YouTube is key to building relevancy with millennial audiences.
About Fashion & Beauty on YouTube:
YouTube is a global destination for style content since its inception and the platform is looking to foster even more compelling fashion and beauty content. YouTube's goal is to give people around the world a view into the world of fashion - from backstage at photoshoots to the front rows of fashion week. Derek Blasberg joined YouTube in June 2018 to build out YouTube.com/Fashion, and collaborate with YouTube creators and the diverse portfolio of fashion and beauty brands.
YouTube.com/Fashion was launched in 2019 as the ultimate destination for style content from around the world. To date, it's the largest style video aggregate in the world and regularly spotlights designers, publishers and fashion professionals. In 2020, when it was unsafe to travel and meet in groups, YouTube partnered with the Federation de la Haute Couture de la Mode to create Digital Fashion Month, a place where designers could showcase their collections safely. The fall 2021 collections, which debuted on /Fashion in February and March, featured over 250 shows and generated over 20M views and counting.
About Studio Sabia:
Studio Sabia was founded in 2021 by Joe Sabia. He is formerly the Senior Vice President of Creative Development at Conde Nast Entertainment, where he oversaw the development of several critically acclaimed YouTube series, including Vogue's "73 Questions", of which he is also the interviewer. He previously partnered with Derek Blasberg on Vanity Fair's YouTube series 'Derek Does Stuff With A Friend."
Source YouTube Music
April 30, 2021 5:00am ET by Pressparty