YouTube announces Bree Runway as final Artist on the Rise for 2022
THE ACCOLADE COINCIDES WITH A NEW PARTNERSHIP BETWEEN YOUTUBE & LONDON'S ICONIC KOKO
Bree Runway to host an intimate fan event in The House of KOKO on Tuesday 13th December, marking both her Artist On The Rise moment and the launch of YouTube's partnership with KOKO
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Described as 'the hyper-pop star of the moment' (Dazed) and 'the voice of the DIY Generation' (Evening Standard), pop superstar-in-waiting Bree Runway has today been named YouTube's final Artist On The Rise for 2022, following in the footsteps of previously awarded artists including Griff, Knucks, Aitch, ArrDee and Wet Leg.
The accolade rounds off a remarkable year for Bree, in which she collaborated with Stormzy, won over a legion of A-List fans such as Cardi B and Lil Nas X, and performed around the world. It also coincides with the surprise release of a new collection of songs, 'WOAH, WHAT A BLUR!', out today, Friday 9th December.
Produced by long-term collaborators EASYFUN, LIOHN & Khlar (ATM, APESHIT, DAMN DANIEL), 'WOAH, WHAT A BLUR!' is bathed in self-love, shedding away any doubts about how Bree sees herself and the artist she'll be going forward.
On being YouTube Music's next Artist On The Rise, Bree Runway said: "'I'm really grateful for YouTube and their endless support, it means a lot to be given this platform and spotlighted as their Artist On The Rise."
Bree's Artist On The Rise moment also marks the launch of a brand new partnership between YouTube and the iconic London venue, KOKO. The partnership will launch with an intimate fan event with Bree Runway on Tuesday 13th December in The House of KOKO, four stunning new floors for members backstage at KOKO.
The partnership will see YouTube collaborate with KOKO on a variety of cultural moments, as well as artist partnerships and fan events in the building which relaunched in April 2022 following a spectacular restoration and renovation.
Lizzie Dickson, Head of UK Label Relations, said: "We are thrilled to be partnering with such an iconic London venue and I can't think of a better artist to kick things off than the unstoppable Bree Runway."
Seb Croft, Commercial Director, KOKO said: "With KOKO's next-level media and broadcast facilities, this new and unique partnership with YouTube will give us an even greater opportunity to create and share moments with the very best global talent. This year we have hosted some of the most future-defining artists, from Little Simz, K-Trap, Sainte, TEMS, Sarkodie, Black Sheriff, Amarae, Joey Bada$$, Gabriels, Cleo Sol and many more. We're excited to be at the forefront of this new wave of talent and innovation and can't wait to welcome Bree Runway to KOKO as part of this exciting partnership with YouTube."
Source YouTube Music
December 9, 2022 9:00am ET by Pressparty