About Company
Formed in 1990 as the result of a merger between two existing agencies - Station Agency and World Service. The result was to produce one of the foremost contemporary music booking agencies in Europe.
Primary was established on the basis that being a big agency, far from being a problem, could be a real benefit to everyone as long as the ratio of individual agents remained unchanged and the personal style of working - for which UK agencies are famous - was not only maintained but increased.
Since the very beginning, Primary has prided itself on the wide and ever increasing spectrum of musical styles and nationalities that its roster encompasses. It has a deserved reputation around the world not only for the quality of its artists but also for setting high standards of technical output and innovation.
