Founded in 1888, Columbia is the oldest surviving brand name in pre-recorded sound, being the first record company to produce pre-recorded records as opposed to blank cylinders. Columbia Records went on to release records by an array of notable singers, instrumentalists and groups. From 1961 to 1990, its recordings were released outside the U.S. and Canada on the CBS Records label before adopting the Columbia name in most of the world. Today it is a premier subsidiary label of Sony Music Entertainment. Steve Barnett and Rick Rubin are the co-heads of Columbia Records. Mike Smith is MD of Columbia UK.