Tuesday, October 31, 2017 4:44pm by Pressparty
Alma and French Montana rake up 10 million Spotify streams in 5 weeks
"Phases" by Alma featuring French Montana has raked up an incredible 10 million Spotify streams in just 5 weeks.
The Finnish pop powerhouse has taken to Twitter to thank everyone for the sheer volume of Spotify streams today (October 31).
The official video was directed by none other than Charli XCX, and is all about partying and having fun. Charli explained that it was a question of art imitating life. She said:
"Whenever I've partied with her it's been the hardest, most crazy, partying. Whether it's kicking the DJ off, taking over and crowd surfing a tiny bar in Finland or crashing some fancy LA birthday party and forcing everyone into the Macarena - it's always a totally wild time!
"It just made sense to turn the “Phases” video into an ALMA style house party with her, her sister, and some of her best friends, and shoot it all. So that's basically what we did.”
Speaking about recording "Phases" with French Montana, Alma revealed:
"I was kinda nervous to work with French but he turned out to be so humble. This video is real, fun, weird and 100% me and I'm so exited to put it out!"
"Phases" was premiered by Annie Mac on BBC Radio 1. Alma's previous releases this year have been "Chasing Highs" and her EP, "Dye My Hair". Those two releases have already gained her 150 million-plus Spotify streams.
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