Lil Jon ft LMFAO ‘Drink’
Impact Date: 21st May
Following explosive performances with Steve Aoki during Miami Music Week, as well as Ultra Music’s live stream sets from Roseland Ballroom NYC and Cancun in Mexico, Lil Jon shows no signs of slowing down, with the release of his new single ‘Drink’.
Featuring Party Rockers LMFAO, the rapper’s new track again demonstrates his ability to merge dance with hip-hop. Previous crossover hits have included ‘Shots’ and ‘Outta Your Mind’ (ft. LMFAO), both of which were taken from his 2010 album ‘Crunk Rock’, and his life-of-the-party style and sound has already earned him success with his latest single ‘Drink’.
The entertaining video for the single features a cadre of elderly folk partying hard in their nursing home, where there's booty shaking, grinding and sloppy smooching, with thongs coming out of elastic pants, an elderly lady's legs going behind her head, fisticuffs, shirts coming off and intravenous bags being filled with an alcoholic energy drink.
Lil Jon (a.k.a. Jonathan Day) is best known for his role in creating and popularizing the southern American ‘Crunk’ movement, and is one of the most sought after artists and producers in hip-hop. Widely known for his platinum-selling production, Jon has crafted ground-breaking hits for a diverse array of artists such as Usher, Ciara, The Ying Yang Twins, E-40, Ice Cube and more. As an artist, he has sold millions of records as the frontman of Lil Jon & The East Side Boyz, whose smash hits ‘Get Low’ and ‘What U Goin’ Do’ have been among the biggest crossover hip-hop hits in recent times. Lil Jon has won BMI’s Songwriter of the Year award, eight Billboard Awards (for the two hit Usher tracks ‘Yeah!’ and ‘Lovers and Friends’), a Grammy, a Radio Music Award, a BET award, two MTV Video Music Awards and an American Music Award. Proving that his reach is far beyond just music, Lil Jon was cast on NBC’s primetime show Celebrity Apprentice (spring 2011) quickly becoming a fan favourite, and has an endorsement deal with Oakley as well as his own Crunk!!! energy drink.
Previous collaborations have included Steve Aoki on ‘Emergency’ ft Chiddy Bang, reggae legends Stephen and Damian Marley on ‘On De Grind’ and ‘Turbulence’ ft Laidback Luke, and now he’s teaming up with LMFAO for the new single ‘Drink’ – the perfect demonstration of his ability to dominate both the hip-hop and EDM scenes.