Kodak Gives Away Tickets to Kings of Leon Concerts This Summer on Facebook
KOL Summer Concert Series Ticket Giveaway and Exclusive Fan Footage from Video Shoot Now Available on Kodak's Facebook Page
ROCHESTER, N.Y., July 6, 2011 -- Kodak is giving Kings of Leon fans the opportunity to win tickets to one of the band's concerts this summer! Through Kodak's Facebook Page, www.Facebook.com/Kodak, fans can enter for a chance to win a pair of tickets while also getting an exclusive look at fan photos and videos from the set of the "Back Down South" music video shoot. Kodak will be giving away a total of four pairs of tickets through their Facebook Page and one lucky winner will even get the opportunity to meet the band in person!
While filming the Kings of Leon hit music video "Back Down South," Kodak gifted the 80 fans, who starred in the video and captured exclusive HD videos and photos with new KODAK PLAYSPORT Video Cameras and KODAK EASYSHARE TOUCH Cameras, marking the band's first brand integration into a music video.
Under the direction of Casey McGrath, "Back Down South" was filmed in Tennessee and debuted on Vevo on May 31. The making-of the Kings of Leon music video documentary, streaming now at www.Facebook.com/Kodak, premiered first, before the worldwide debut of the "Back Down South" music video, exclusively for Kodak's Facebook Fans.
"We were thrilled to be a part of this experience and to help provide Kings of Leon fans with the ultimate fan experience," saidPhil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. "The most exciting part about this collaboration was allowing each of the fans to share their experiences with their social networks, like Facebook. Making content sharing easy is what Kodak is all about, so this integration was a natural fit between Kodak and Kings of Leon."
The cameras used by fans and band members include the KODAK PLAYSPORT Video Camera and KODAK EASYSHARE Touch Camera:
Notes to Editors
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© Kodak, 2011. KODAK, PLAYSPORT, and EASYSHARE TOUCH are trademarks of Kodak.