MAJOR LAZER RELEASES BRAND NEW VIDEO FOR 'PARTICULA'
DJ MAPHORISA, NASTY C, ICE PRINCE, PATORANKING AND JIDENNA
SHOT IN JOHANNESBURG, SOUTH AFRICA
KNOW NO BETTER EP OUT NOW
Photo credit: Shane McCauley
Major Lazer's Johannesburg, South Africa-shot video for 'Particula'—watch it below. Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna. Stream and purchase here: http://smarturl.it/MLParticula
Adriaan Louw is a Cape Town born film-maker who has started to take photographs and films of youth-culture in South Africa and the world. His sensibility and straight-forward way to create an atmosphere of hypnotic and cinematic experiences has attracted brands like Nike, Adidas, Vans, Fader, Major Lazer and many other Music Artists to work with him - and with a MTV Africa award for Best Music Video behind his name, he continues to travel the world in search for people, artists & cultures to document and to create with.
"I've always wanted to shoot a film like this in Johannesburg. It was creating an ideal world within Joburg that was based in the 70's. I wanted it to feel like we were shooting a documentary in the 70's of the culture that could have been in a city where Disco, Funk, Fela Kuti was everywhere. We worked with some great artist who featured on the track. Jidenna flew in all the way from the states and Ice Prince came down from Nigeria. Was also my first time working with fellow South African's Nasty C and DJ Maphorisa. Thanks to Word. Africa, Elene Du Toit, Allison Swank, Major Lazer and the whole crew for bringing this all to life."
"Particula" is taken from Major Lazer's Know No Better EP, surprise-released earlier this year to widespread acclaim. The EP's title track has been streamed more than 232 million times to date, and standout "Sua Cara" featuring Brazilian superstars Anitta and Pabllo Vittar, was one of YouTube's biggest music video launches of the year with 217 million views, below.
The new EP expands upon the group's global sound, taking inspiration from their travels to Pakistan, Cuba, South America, Africa and beyond while paying homage to their Caribbean roots. Know No Better features appearances from Machel Montano, Busy Signal, Sean Paul, Konshens, J Balvin and more, as well as production work from the likes of Jr. Blender, Boaz van de Beatz and King Henry.
Know No Better follows the worldwide success of 'Run Up' featuring PARTYNEXTDOOR and Nicki Minaj, 'Cold Water' featuring Justin Bieber and MØ and "Lean On" with DJ Snake featuring MØ, one of the most successful songs of all time. Major Lazer is currently touring worldwide.
October 12, 2017 8:35pm by Purple PR