Purple PR was founded in 1997 by a high-powered team of three: Gillian McVey, head of Paul Smith press for 10 years; Caroline Lynch, head of press & marketing for Club 21 UK; and Fergus Lawlor, a partner in Select Music & Video Distribution.
The company has quickly built an massive client list with an international flavour, working initially with Calvin Klein.
Purple prides itself on its close involvement in all its clients' activities.
The firm also has extensive expertise at organising events, launches and parties. Its list of hip clients includes Visionaire magazine and Ian Schrager's London hotel, St Martins Lane.