ABC’S telecast of the 2019 Oscars® attracts incredible 29.6 million viewers

ABC’S 2019 ‘OSCARS®’ GROWS BY 3.1 MILLION VIEWERS AND BY 13% IN ADULTS 18-49

ABC’S 2019 ACADEMY AWARDS® DRAWS 29.6 MILLION VIEWERS TO STAND AS TV’S MOST-WATCHED ENTERTAINMENT TELECAST IN 2 YEARS

ABC’s Academy Awards Dominates Sunday’s Social Conversations

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NEWS PROVIDED BY
ABC Publicity

“The Oscars” (8:00-11:13 p.m.)

ABC’s 2019 telecast of “The Oscars” attracted an average audience of 29.6 million Total Viewers and a 7.7 rating in Adults 18-49, based on Nielsen’s Live + Same Day “Fast National” ratings.

ABC’s 2019 “Oscars” telecast stands as TV’s most-watched entertainment telecast in 2 years and top-rated with young adults in over 1 year – since ABC’s 2017 “Oscars” telecast on 2/26/17 and since NBC’s “This Is Us” coming out of the Super Bowl on 2/4/18, respectively.

Year to year, “The Oscars” audience surged by 3.1 million viewers (29.6 million vs. 26.5 million) and jumped 13% in Adults 18-49 (7.7 rating vs. 6.8 rating).

Television’s biggest awards show, ABC’s “The Oscars” stood well above other key award shows this year, towering over the 2019 “GRAMMY® Awards” by 9.7 million viewers and by 38% in Adults 18-49 (19.9 million and 5.6/22 on 2/10/19), and the 2019 “Golden Globe® Awards” by 11.0 million viewers and by 48% in Adults 18-49 (18.6 million and 5.2/20 on 1/6/19).

Social Activity (Nielsen Social)
The Academy Awards dominated Sunday night’s social conversation with 17.7 million total social interactions (Twitter: 76%, Instagram: 20% and Facebook: 4%). Social activity was up 7% from 2018 across comparable metrics (Total Twitter, Facebook Owned and Instagram Owned) and 21% on Twitter.

Source: The Nielsen Company, Live + Same Day, Fast National Program Ratings for 2/24/19 unless stated otherwise. Nielsen Social Content Ratings: Twitter, Facebook and Instagram total interactions based total linear interactions for 2/24/19.

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Source ABC Publicity

February 25, 2019 5:56pm ET by ABC Publicity  

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